We’re delighted to announce that yboo, a free-to-download app designed to find a user’s best mobile contract deal, is the latest addition to The Lucre Group’s ‘Tech and the City’ division.
Putting UK consumers at the heart of what it does, yboo is the first app in the world to offer personalised network recommendations based on price and signal strength in the areas where users live, work and hang out. Using powerful big data insights, the ambitious technology company is currently disrupting the mobile industry with its innovative service and is changing the landscape for how consumers purchase mobile deals in the process
Appointed on retainer within the growing ‘Tech and the City’ division, The Lucre Group will support with yboo’s pioneering plans of kickstarting a mobile bill saving revolution. From experiential event planning through to driving awareness across consumer media, trade and digital channels, our work will ensure that yboo is known and used by mobile customers across the UK.
Martyn Gould, CEO of yboo said: “With more people realising the cost saving implications of switching their mobile contract, our app provides consumer clarity on what the best network provider is for them based on price and signal coverage – a first in the UK market. The Lucre Group really understood what our brand was about and what we hoped to achieve, in addition to being armed with creative ideas on how to inform and excite the public. This is the next step in growing the company, and we can’t wait to start working with the team.”
Sophie Spyropoulos, Lucre co-owner and Director added: “It’s an exciting time for yboo and we’re delighted to be chosen as the trusted PR partner. The business has gone from strength to strength in a very short space of time, with ambitious growth plans, and we look forward to supporting them on that journey, building brand awareness among the UK public and in the mobile industry. It’s a fantastic new addition to our rapidly expanding ‘Tech and The City’ division.”
The Valentine’s hype hit us hard this week with countless brands all competing to win the hearts of their audiences using clever stunts and creative campaigns.
As expected, the M&S Dine in for Two deal remained a popular talking point ensuring that shelves in the retailer’s food aisles were stripped bare by supper time. Competing for the quirky content title, Dominos launched novelty pizza engagement rings and Poundland created a £7 meal for two (including meatballs avec Pot Noodle on the cards). In fact, throughout the food and leisure industries there were countless examples of Valentine’s campaign coverage in mainstream and social media alike.
But what about those outside of the gift or food markets? How do companies based in the tech sector still woo the public (and media) without a clear link to wining and dining or traditional romantic treats? The answer is simple, they provide content/services that people can use to enhance the day itself. Rather than dedicated discounts or dramatic dresses made of rose petals, they use innovation to grab our attention and enhance our experience. After all, that’s what technology is all about.
Some of our favourite examples included a Valentine’s themed filter from the photo sharing app Snapchat, providing its users with an opportunity to create themed-content for their feeds. Tech giant Apple also surprised us with a great Valentine’s upgrade from our favourite voice controlled PA Siri. From reminders to pick up flowers and romantic restaurant suggestions to cheeky chat up lines, it had lots to offer those hopeless romantics among us.
For us, this just goes to show that you don’t always have to be at the ‘heart’ of an occasion to make the most of it. Technology isn’t always seen as the most romantic of sectors. However, as long as you create your campaign from a consumer-led insight, habit or need, the opportunities are endless whatever sector you are in!
Photograph: from unicode.org website
The tech and innovation sector has taken a step forward, according to reports in the Guardian and elsewhere; Google employees have proposed a new set of emojis designed to promote workplace gender equality.
These emojis would include female engineers, plumbers, farmers and chemists.The Google team presented the designs of 13 new emojis on Tuesday at the Unicode Consortium, a Silicon Valley not-for-profit group that runs an “emoji subcommittee” overseeing the creation of new emojis. (Who knew?)
Turns out there is a whole world dedicated to emojis and their creation. You can read the full proposal here, and it makes for fascinating reading. Here at Lucre Towers we’ve been going through Emojipedia and finding out if we’re right about the meaning of each emoji (the answer is yes, because we’re all about tech and innovation PR here).
Jeremy Burge, the founder of both the online resource Emojipedia and World Emoji Day (yep, that’s a thing and it’s on July 17 2016, so don’t miss it) was reported as saying: “It’s pretty clear that female-oriented professions are under-represented in emoji, and this approach is a clever way to address the issue now, rather than pushing it down the line.” We couldn’t agree more. And… about time.
