Lucre News: ‘Appy Days All Round

Tech and The City
April 1, 2019

We’re delighted to announce that yboo, a free-to-download app designed to find a user’s best mobile contract deal, is the latest addition to The Lucre Group’s ‘Tech and the City’ division.

 

Putting UK consumers at the heart of what it does, yboo is the first app in the world to offer personalised network recommendations based on price and signal strength in the areas where users live, work and hang out. Using powerful big data insights, the ambitious technology company is currently disrupting the mobile industry with its innovative service and is changing the landscape for how consumers purchase mobile deals in the process

Appointed on retainer within the growing ‘Tech and the City’ division, The Lucre Group will support with yboo’s pioneering plans of kickstarting a mobile bill saving revolution. From experiential event planning through to driving awareness across consumer media, trade and digital channels, our work will ensure that yboo is known and used by mobile customers across the UK.

 

Martyn Gould, CEO of yboo said: “With more people realising the cost saving implications of switching their mobile contract, our app provides consumer clarity on what the best network provider is for them based on price and signal coverage – a first in the UK market. The Lucre Group really understood what our brand was about and what we hoped to achieve, in addition to being armed with creative ideas on how to inform and excite the public. This is the next step in growing the company, and we can’t wait to start working with the team.”

 

Sophie Spyropoulos, Lucre co-owner and Director added: “It’s an exciting time for yboo and we’re delighted to be chosen as the trusted PR partner. The business has gone from strength to strength in a very short space of time, with ambitious growth plans, and we look forward to supporting them on that journey, building brand awareness among the UK public and in the mobile industry.  It’s a fantastic new addition to our rapidly expanding ‘Tech and The City’ division.”