I&I

Our Insight & Ideas hub ensures that as an agency we are always abreast of the latest trends and consumer behaviour. I&I is our approach to gaining real-time audience insight and data, enabling us to deliver fresh, relevant creativity and allowing us to stay one step ahead.  

We’re all about harnessing the power of real experience and expertise through high profile speakers and industry experts, who are true advocates in their field.  Twice-yearly, we create, curate and debate through our roundtable lunches covering a range of often controversial and always topical subjects aligned to our sectors. Attended by our partners, consumer behaviour gurus Trend Bible as well as leading brands, media and other influencers, our discussions have become a fixture in the diaries of those people wishing to access new views and conversations on emerging topics.

VIA (VISIBILITY, IMPACT, AUTHORITY)

The Lucre VIA model delivers the sort of true and unbiased evaluation that has a meaningful impact on our clients’ businesses. We have developed advanced forms of analysis that give real insight into the efficacy of communications across any platform in order to create a clear picture of campaign and brand performance.

Ahead of any brand or product launch, each measurement programme is created bespoke for our clients’ needs. The process assesses a range of criteria and uses a variety of new technologies, so we can be specific about what we want to say and who we want to say it to. Based on our experience of building relationships through multiple channels, now more than ever, subtle shifts in consumer behaviour can be quickly spotted and acted upon.