Search Savvy PR

We know how people consume news, ideas and opinions and wherever that sits between ink and influencers, we’ll create talking points to ensure you’re part of a conversation that interests them. The audience, precisely defined, is at the heart of our approach along with headline grabbing campaigns built on clear data and insight. Smart creativity is our speciality.

We’re the press office pioneers combined with a digital powerhouse, search savvy in our approach to developing creative PR strategies. We can ensure your story is not just told with flair, but most importantly is seen and heard by the people you want to target. Our thinking is defined by a deep understanding of four sectors and online analysis by our I&I trends experts. SEO friendly metrics create a framework for exceptional results.

On top of trending brand placements, you can also count on the basics done brilliantly – including regular media one-to-ones, a newsroom-aligned press office and corporate communications. We’re cool in a crisis too. From high authority links to rewarding media relationships, it’s all in a day’s work at Lucre.


Savvy Services
Savvy Thinking

Brand development, positioning and strategic campaign planning

Savvy Experiences

Campaigns that combine interactive, high impact, “feet on the street” moments to engage consumers, face-to-face with your brand. Headline grabbing, fun and memorable

  • Experiential campaigns – created and hosted
  • Events – planned and delivered from concept to content
Savvy in a Crisis

Expert crisis communications and reputation management, including strategy development and positioning. A team, absolutely at your beck and call when you most need them 24/7. Able to manage the messages across any platform as they unfold.

Savvy Summits

Our approach to launching new products, brands and concepts to ensure spectacular, eye-catching results

Savvy Persuasion
  • Micro and macro influencer programmes, developed from strategy to content delivery
  • Partnerships identified and nurtured with sports organisations, public sector bodies, NGO’s and creative bodies
Savvy Endorsement

Analyst and management consultant campaigns to achieve high-level, expert third party endorsement

Savvy Works

Retained fee-based services for B2B and B2C clients

  • Integrated campaign delivery
  • Press Office delivery
  • Press House Tours
  • Media one-to-ones
  • International press trips and media hosting
Savvy Media

Media training to deliver key messages, expertly and with natural flair and confidence


The Lucre’s Group’s approach to international communications.  We understand how to devise and roll out campaigns across Europe and globally.

We can develop your international communications strategy and deliver it from the UK via our network of independent, hand-picked marketing and PR specialists in countries spanning the globe.  

From product launches to re-branding, we have a team of international experts based at Lucre that can help you with your expansion requirements.

If you’d like to hear more about how we could help you tell your sustainability story, fill in your details below and a member of the team will be in touch shortly.