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Less roadrunner, more ostrich, by Morgan Mitchell

One thing you don’t expect to see during a morning commute to work is a man riding an ostrich. But that’s exactly what many people thought they’d witnessed when a video of the before mentioned act went viral. The online community went mad trying to figure out the story of how a man managed to hitch a ride with an ostrich and the video was soon being shared across social media.

https://youtu.be/GWR3cQl9Vec

But the amateur cyber detectives out there were forced to put this case to one side as The Bank of Astana came clean and announced it was the company behind the video. The point of the video was to highlight that society is living “bored and pragmatic lives” and that we should instead be living our dreams.

Putting aside the subject of ostrich riding, here are the top four things we loved about the strategy and approach behind this video.

  1. Simple and short, the video is easy to digest.
  2. The idea has come from an aspirational brand message rather than trying to force a functional product-focus.
  3. As with many great viral videos, it balances something unexpected with an edge of possibility.
  4. Without overt branding (or any in this case), the content gives the audience time to wonder, explore and share the content before the reveal takes place. This type of video creates that all important mystery and excitement that encourages people to pass videos on and comment. It’s also more media-friendly.

In social media video production, there is often a battle to balance the level of branding included in a video. If the branding is too heavy, it can suffocate the feeling of mystery, discovery and raw realism that viral videos often thrive on. If it is non-existent, you risk not being associated with the content at all or receiving no brand value for your spend.

The Bank of Astana chose not to brand its original video at all. Instead, it created a grand reveal on Facebook which included additional footage showing how they made the video to build further engagement and cash in on the intrigue it had built. As a result, the company achieved coverage in a plethora of national titles and links are being shared across the internet. Granted, it’s just one of many viral video approaches to have celebrated success but we look forward to seeing what The Bank of Astana come up with next!

A half-drunk bottle of Cachaca, by Alex Fleming

 

As the 2016 Olympics comes to an end, we look back on some of the highlights and the legacy, both for Rio and Team GB

Part Two: Rio’s Legacy

Post-Olympics, this week I am waking up to a half drunk bottle of Cachaca, a bag of limes and a can of black beans; not much of an Olympic legacy. But, what is Rio waking up to? After 16 days of hosting a spectacularly colourful yet controversial Olympic games, what’s next for the city of Rio?

 

We all know that spending on the upcoming Paralympics has been reduced meaning that some event venues will be closed, transport will be limited and there will be a smaller workforce running the show. Poorly constructed roads, cycleways and buildings, high crime and violence and a country suffering from high unemployment, recession and a crippling spend on the Olympics are filling our newsfeeds and papers. Surely there must be some good for the city to come from the Olympics?

 

The legacy of London 2012 is still going strong. Massive investment in the London Olympic village in east London has made the area attractive as a hub for living and working – highlighted by the fact that in the past four years office rents have tripled. Tourism is prolific, 11 million visitors have passed through the gates of the Olympic stadium since 2012 and there is no sign of this fading. Plus, there has been an incredible sporting legacy for the nation, enabling Great Britain to win more medals than ever before at Rio 2016.

 

What will the legacy for Rio be? The city has great plans to contribute to education, sustainability and improving the city’s infrastructure – much of which has already started. They have trained an army of volunteers to support the games and an Olympic village to house 18,000 people, potentially impacting employability and tackling poor quality housing. Only time will tell as to its success.

 

What is certain is that Rio has reasserted itself as the world’s carnival capital – with the city showing its flare for an excellent party throughout the games. Brazil’s colourful culture is a legacy that the whole world can enjoy.

 

Photo credit: Will Henderson

Obrigado e boa noite

As the 2016 Olympics comes to an end, we look back on some of the highlights and the legacy, both for Rio and Team GB

Part One – The Best Bits

 

It’s over.

207 nations took part in 31 sports with 2,102 medals presented. And what a rollercoaster!

As the athletes take their leave, the inevitable analysis will begin as to what worked well, what could have been done better and how on earth did they manage to convince the Tokyo Prime Minister to dress up as a Mario brother?!

Whilst we’re still basking in the glory of Team GB’s golden performance (check out any of the back pages today), we wanted to share some of the Lucre team’s favourite moments. Let us know if you think we’ve missed any!

 

Lucre’s Golden Moments

The best part of the Olympics, for me, was when Nikki Hamblin fell causing her competitor, Abbey D’Agostino from the US, to also fall. Rather than just getting up and carrying on, she helped her fallen running mate and made sure she finished the race. Nothing quite embodies the spirit of the Olympics than these moments.

Nick Horbowyj

 

It has to be the video of the O’Donovan brothers from Skibbereen talking about their medal win. Sweet and hilarious. Sums up how something like the Olympics brings together people from all walks of life.

Sophie Spyropoulos

 

 

One of the most uplifting sights for me was seeing the huge smile on Nicola Adams’ face before she took to the podium for her gold medal in boxing. She looked so happy and grateful, she could hardly contain it. Her joy was infectious!

Becky Mann

 

The extraordinary feats accomplished by, who are in the most part, normal people, like you and me! Yes, there are superhuman sportspeople like Michael Phelps and Usain Bolt but most of them come from normal communities and countries and have earned this amazing chance to show the world what they can achieve. Like the Fiji rugby team and the British farmer who won a shooting bronze. Even Mo Farah who came to the UK from Somalia not speaking a word of English and look what he achieved!  Really inspiring.

Vickie Rogerson

My favourite part of the Olympics is usually the stadium-based track and field, but due to the time difference I wasn’t really able to watch it, or catch up on the highlights as the evening TV showings were always covering other sports. Whilst this was frustrating, I was able to watch a lot more of other sports that I wouldn’t usually watch, mainly gymnastics, which was actually great. Cycling was great – who knew how many different disciplines there were?! It’s just pure adrenaline – it’s up there with the 100m, 200m and 400m running for my favourite events now.

Brett Cullen

 

Gymnast Bryony Page is my Rio 2016 hero. She came from nowhere and secured a silver medal on the trampoline in the most humble and real way possible. Her face, as she acknowledges what she’s just achieved on landing is just amazing. She’s proud, relieved and in that split second, you can see four years of hard work and effort and what it means to her. I loved her reaction to winning, I loved her parents’ reaction even more and her little brother, who was plucked from house sitting on to the BBC Breakfast sofa the following day was just brilliant.

Katie Pepper

I cried a lot! Mo Farah, Jess Ennis, Andy Murray – it was an incredibly emotional affair, which I wasn’t expecting. Seeing people achieve their dreams was incredible.

Rhona Templer

 

I think despite all the doubts and various hiccups along the way – and I admit it took me a while to get into it this year – Rio was a success! It definitely didn’t have the same excitement factor as the home games did (understandably so) but I was equally as hooked, and to sports I never knew I’d be interested in watching. I also thought it was interesting to see the way social has moved on in four years – so many amazing memes and so easy to follow the action on Twitter if you weren’t watching on TV!

Emma Baylis

 

And if that wasn’t enough, we love this video from BBC Sport (who have done an incredible job with coverage) on the funniest moments from #Rio2016

 

Next up: Part Two – Rio’s Legacy

 

Photo Credit: Mirror.co.uk and Skysports.com

A winning wet n’ wild Wednesday

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Think Rio, think sun, bikini bodies and bright colours. Well, as our Rio Insight panel acknowledged back in April, Rio in the winter paints quite a different picture…one which looked very much like Britain yesterday with the dark clouds, slashing rain and blustery wind.

 

But, with conditions we are more than used to, Team GB thrived!

 

Medals for the relentless Sally Conway in judo, Joe Clarke in the canoe slalom, Steven Scott in the shooting, Chris Froome in the cycling time trial and Max Whitlock in the men’s gymnastics all-around event.

 

For us here in Yorkshire, it was a slightly bittersweet result with rising star Qais Ashfaq losing out in the bantam but Harrogate’s Jack Laugher and Chris Mears getting gold in the 3m synchro.

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What a day and with Great Britain moving two places up the medal table, we’re VERY much looking forward to seeing the athletics unfold on Saturday!

 

 

 

 

Images credited to: Getty Images, BBC News and Evening Standard

VR is becoming mainstream. Are you ready? By Bogdan Marinescu

I’ve long been a fan of Virtual Reality and have eagerly been waiting to see and experience its applications in everyday life. You can therefore imagine my sheer delight when the BBC announced the launch of a VR service for viewers to experience the 2016 Rio Olympics in immersive 360 degrees style. The Beeb will broadcast around 100 hours of live events and highlights packages throughout the 16-day event, offering viewers at home a completely new viewing experience.

Viewers will have to download a new BBC Sport 360 app, which is available on iOS and Android Play and purchase a VR headset, with prices for a cheap cardboard one starting from just a few pounds. A bargain!

With the BBC’s decision to roll out this experimental service, we’re finally seeing VR technology starting to creep into the mainstream. This is a new and exciting time for many creative industries, as the technology will offer opportunities for campaigns and agencies to stand out, especially in PR sector.

A few companies have started capitalising on the technology, especially those in sectors that are inherently suited for the “immersive experience”. For example, Thomas Cook launched the “Try Before You Fly” campaign, allowing prospective customers to experience their destinations virtually before purchasing their holidays. Nvidia invited members of the media to experience their new graphics card by virtually climbing Mount Everest from a London warehouse compete with freezing temperatures, wind and fake snow!

 

Sure, live VR technology is still expensive (think tens of thousands of pounds for a few minutes of video) but 360° photos are already here and you can create them with a smartphone and the right app. Facebook already allows users to post 360° pictures, with important opportunities for certain sectors. Property developers could show you around a house with the help of a VR headset and a 360° picture without the need to leave your home. You could have a virtual look around a venue to assert its suitability for an event before deciding whether it’s worth viewing it in person or not.

The possibilities we see here are endless and I’m sure these will be very exciting times for PR agencies and the wider creative industry alike.

Is Rio Ready? By Brett Cullen

The question of whether Rio is ready to host the 2016 Olympics will be answered when the Games open this Friday 5th August.

Last week a Sky Sports report discovered that construction work is still going on behind the scenes as big-wigs endeavour to get venues in tip-top shape before athletes and visitors descend.

There are investigations whether pre-bid promises regarding crime, regeneration and social commitments are being followed through too.

Ganabara Bay – which will host sailing, triathalons and some swimming competitions – was found to still be a filthy mess, whilst the launch ramp collapsed raising concerns from world’s media.

Despite that, the Brazilian and local government seem keen to show that everything is going to plan, as this timelapse of the Olympic Park being built shows (although the video has only been seen just over 600 times, which suggests they aren’t shouting too loud about it!).

We’re optimistic folk here at Lucre though and are sure that everything will go off without a hitch…let’s not forget that Brazil when faced similar criticism before the 2014 FIFA World Cup, yet delivered the most-watched sporting event of all time without any major issues.

Time will tell.

The road to Rio – the impact of the 2016 Olympic Games

Rio-Olympics

Recently the Lucre Group hosted its first ever Rich Ideas and Insights (I&I) event, entitled The Impact of Rio, an examination of how the Rio Olympics will impact the Home & Lifestyle, Travel and Food & Drink sectors.

As the latest addition to the Lucre family, I&I is about keeping our thinking fresh, making sure we’re sharing the latest insights and delivering campaigns with real impact.

Ideas and Insight

As part of this, our regular I&I events will feature expert panels discussing the issues which will affect consumer behaviour, create trends and be written about by media, making sure we stay ahead of the pack.

The Rio Olympics 2016 was the subject of our first event, held at Brazilian bar Floripa in Shoreditch. Including brand and marketing managers, designers, journalists and writers, our 12 experts brought experience and expertise from across home and lifestyle, food and drink, travel and creative thinking.

Influencing everything from colour palettes to fast food

Capture

Discussions ranged from how the Olympic Games will influence our paint choices to what will be the next fast food trend to hit the high street (office delivery of real coconut water, anyone?). It was a glimpse of how w,e as consumers, want to be communicated with and how brands can (and will) explore that.

Capture

We’ve put together a short film of the event to give you an idea of what happened and some of our predicted insights can be found in more depth here.

If you are interested in hearing more about I&I or would like to take part in a future event, please email katie@lucre.co.uk or call 0113 243 1117 to be added to our mailing list.

Katie Pepper looks back on her career choices

The shoe shop sketch: Victoria Wood and Julie Walters

When I was little I wanted to be a shoe shop lady. I liked the handheld machine to measure feet and I thought the sales assistant seemed nice. That pretty much was the basis for my career aspiration.

Then when I started school, I wanted to be an actress. This ambition pretty much stuck with me until I enrolled on a Drama degree and realised that I wasn’t prepared to take the risk of a lifetime of rejection and so started focusing my efforts on stage management, which led into event management and finally PR.

In all honesty, I should have changed degree courses after my first term. I didn’t really enjoy my course and stuck with it mainly so as not to disappoint my parents and probably myself – admitting a dream I’d had since I was five years old was no longer viable was a tough pill to swallow.

So following the news agenda this week – the higher education White Paper and research commissioned by the Education and Employers charity revealing that giving teenage students careers talks could add up to £2,000 on to their salaries by the time they reach their mid-twenties – got me thinking that perhaps good careers advice would have led me down a different path?

We’re currently working with careers guidance company U-Explore which is striving to improve careers education for young people. Its new product Start is designed to help young people connect ideas, interests and aspirations to jobs and educational pathways. At the heart of the Start software is a job bank which includes more than 1,600 jobs providing detailed information on the qualifications required, typical salaries and the user’s own suitability for the role. Linked to this is live market information, showing open opportunities in the student’s locality, enabling young people to get a real indication of the current labour market and job availability. What’s more, it’s free!

As the name suggests, Start enables a young person to begin anywhere; a favourite subject; an area of interest; a place to study; or a job aspiration. Users create a personal profile based on their qualities, skills and work preferences and the unique profiling technology matches them to jobs which correspond to their personality.

Whilst I’m a big advocate of studying something you are passionate about, indeed this was my argument when my parents (both careers advisors) queried the ‘future’ I would have with a drama degree, so many graduates are finishing university with no idea of what they want to do, loaded with debt, whilst key industries are screaming out for specialist skills and expertise. In 2014, the UK Commission for Employment and Skills set out 40 jobs of the future ranging from aircraft pilot to web designer and biochemist to pipe fitter, yet often because careers education is not consistent, young people do not know about the opportunities that these jobs offer, or that they even exist.

So much has been written about the skills gap we’re facing, something has to be done to ensure our next generation is equipped to support the growth of our economy. Engaging with young people and making careers advice relevant to 14 and 15 year olds is vital and something we have to prioritise both in school and at home.

Tristram Hooley, Professor of Career Education and Head of iCeGS at Derby University who has just published a White Paper on the potential impact of Start said: “Young people need to actively manage their careers if they are going to get the most out of life. Start is an exciting new tool which can help young people to make better choices about qualifications while they are at school and to build the skills that they need for their post-school lives.

“One of the key advantages that Start offers schools is that it can provide them with information about the way students are engaging with their careers. This can help them to improve their career guidance programmes and potentially provide information that may inform the development of the whole local education and employment system.”

Would using Start have changed my career path? Maybe not, I was pretty passionate about drama, but it’s likely my preference for the stage would have matched me with more secure career opportunities and potentially opened up other avenues a lot quicker than I could have found by ‘trying’ different things. And that extra £2,000 would have come in useful too.

So Macho….

tofu

Apparently, the number of vegans is growing.  According to new research by Ipsos Mori, commissioned by the Vegan Society, there are 542,000 vegans in Britain – the previous estimate, from 2006, was just 150,000.  And an estimated 500,000 vegetarians are thinking about going vegan too, so there could be more than a million British vegans before long.  Which means a whole new set of opportunities opening up for businesses not just in the food sector but in fitness, active wear, beauty and sports.

This is no fad, either.  Google searches for “vegan” have doubled since 2011, while the market in animal-free food and drink is growing too.  Mintel reports that the number of products launched in the UK marked “suitable for vegans” grew by 134% between 2012 and 2015.

Vegan dishes used to be restricted to wholefood cafes, but now Wetherspoon pubs – yep, you read that correctly – have launched a vegan menu, and Pret a Manger has seen sales of its vegetarian options soar, and is introducing two new vegan specials every month over the summer.

So next time you mash that avocado on your granary toast and prepare to poach an egg to go on top of it – don’t.  All the cool people eat only plant-derived foods. Will you join them?

Third post

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec porta, ante sit amet sodales suscipit, mi nunc tristique urna, ut tempus metus elit sit amet lorem. Praesent aliquam sollicitudin consequat. Sed dignissim dolor eu ullamcorper facilisis. Aliquam erat volutpat. Quisque eleifend, enim at vestibulum auctor, urna risus tincidunt tellus, ac dictum mauris nunc sit amet odio. Morbi sagittis mi nec massa mattis tristique. Sed venenatis neque at vestibulum faucibus. Nunc neque odio, suscipit a tellus ac, interdum egestas ante. Fusce ornare, erat placerat dignissim sagittis, lacus risus efficitur nisi, eu tincidunt nunc risus volutpat ipsum.

Vestibulum imperdiet ipsum ac elit molestie, porttitor sagittis ligula lacinia. Interdum et malesuada fames ac ante ipsum primis in faucibus. Maecenas efficitur neque eros. In sed magna dictum, aliquet enim laoreet, fringilla velit. Ut risus risus, dignissim vitae laoreet id, scelerisque sed felis. Nunc non orci vitae magna interdum lacinia in vel velit. Proin lectus quam, posuere eget tincidunt vel, molestie eu augue. Morbi lorem diam, commodo non tellus facilisis, scelerisque sodales velit. Aenean quis leo sed augue tincidunt ultricies eu sit amet risus. Nam lorem ligula, condimentum in condimentum sit amet, viverra a nisi.

Sed ultrices, odio nec viverra feugiat, tortor orci volutpat sem, id scelerisque dui justo eget mauris. Quisque lacinia convallis pellentesque. Suspendisse sit amet pharetra massa, sit amet euismod nibh. Interdum et malesuada fames ac ante ipsum primis in faucibus. Fusce eget malesuada libero, sed ultrices sem. Integer ultrices lectus aliquet sollicitudin congue. Aenean a facilisis orci, id cursus nulla. Sed id ex quis sapien pulvinar dignissim eget vitae purus. Mauris ut nunc eu urna suscipit faucibus. Nunc a augue non nisl volutpat luctus. Sed in velit tincidunt odio lobortis vestibulum. Mauris lobortis ullamcorper eros ac pharetra.

In luctus tincidunt suscipit. Mauris enim tellus, gravida sit amet pellentesque eget, pretium nec nisl. Phasellus pharetra nisi elit, sed dictum purus convallis sed. Fusce nec auctor ipsum. Pellentesque sed risus tempus, ullamcorper ipsum id, sodales ex. Aliquam erat volutpat. Phasellus consequat elit ut maximus rhoncus. Pellentesque odio augue, condimentum id porttitor a, bibendum et lacus. Nulla tortor quam, dapibus vitae odio vel, malesuada aliquet nisi. Ut vel eros euismod, viverra velit eu, lacinia tortor. Suspendisse bibendum leo quis quam dignissim, sit amet dictum eros cursus. Nam facilisis congue congue. Vivamus tincidunt nec ligula ut hendrerit. Aliquam lacinia nunc ut aliquet tincidunt.

Proin id ligula et ex suscipit auctor. Aenean quam mauris, congue ac urna eget, rutrum finibus ipsum. Phasellus iaculis lobortis lorem, ut hendrerit urna hendrerit at. In et ante ut ex pellentesque elementum sit amet sit amet lectus. Donec est enim, tempor in rutrum ut, feugiat eget lorem. Morbi massa nibh, feugiat quis ligula non, commodo fermentum ante. Pellentesque pulvinar vitae enim in aliquam. Proin tristique id arcu pulvinar ullamcorper. Donec aliquam, felis in consequat porta, lectus urna luctus elit, in blandit sem velit ut libero. Mauris consectetur facilisis lectus at fringilla. In hac habitasse platea dictumst. Aliquam interdum, diam sed scelerisque consectetur, mauris nunc tincidunt sapien, in aliquam elit nibh sit amet libero.

Fourth post

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec porta, ante sit amet sodales suscipit, mi nunc tristique urna, ut tempus metus elit sit amet lorem. Praesent aliquam sollicitudin consequat. Sed dignissim dolor eu ullamcorper facilisis. Aliquam erat volutpat. Quisque eleifend, enim at vestibulum auctor, urna risus tincidunt tellus, ac dictum mauris nunc sit amet odio. Morbi sagittis mi nec massa mattis tristique. Sed venenatis neque at vestibulum faucibus. Nunc neque odio, suscipit a tellus ac, interdum egestas ante. Fusce ornare, erat placerat dignissim sagittis, lacus risus efficitur nisi, eu tincidunt nunc risus volutpat ipsum.

Vestibulum imperdiet ipsum ac elit molestie, porttitor sagittis ligula lacinia. Interdum et malesuada fames ac ante ipsum primis in faucibus. Maecenas efficitur neque eros. In sed magna dictum, aliquet enim laoreet, fringilla velit. Ut risus risus, dignissim vitae laoreet id, scelerisque sed felis. Nunc non orci vitae magna interdum lacinia in vel velit. Proin lectus quam, posuere eget tincidunt vel, molestie eu augue. Morbi lorem diam, commodo non tellus facilisis, scelerisque sodales velit. Aenean quis leo sed augue tincidunt ultricies eu sit amet risus. Nam lorem ligula, condimentum in condimentum sit amet, viverra a nisi.

Sed ultrices, odio nec viverra feugiat, tortor orci volutpat sem, id scelerisque dui justo eget mauris. Quisque lacinia convallis pellentesque. Suspendisse sit amet pharetra massa, sit amet euismod nibh. Interdum et malesuada fames ac ante ipsum primis in faucibus. Fusce eget malesuada libero, sed ultrices sem. Integer ultrices lectus aliquet sollicitudin congue. Aenean a facilisis orci, id cursus nulla. Sed id ex quis sapien pulvinar dignissim eget vitae purus. Mauris ut nunc eu urna suscipit faucibus. Nunc a augue non nisl volutpat luctus. Sed in velit tincidunt odio lobortis vestibulum. Mauris lobortis ullamcorper eros ac pharetra.

In luctus tincidunt suscipit. Mauris enim tellus, gravida sit amet pellentesque eget, pretium nec nisl. Phasellus pharetra nisi elit, sed dictum purus convallis sed. Fusce nec auctor ipsum. Pellentesque sed risus tempus, ullamcorper ipsum id, sodales ex. Aliquam erat volutpat. Phasellus consequat elit ut maximus rhoncus. Pellentesque odio augue, condimentum id porttitor a, bibendum et lacus. Nulla tortor quam, dapibus vitae odio vel, malesuada aliquet nisi. Ut vel eros euismod, viverra velit eu, lacinia tortor. Suspendisse bibendum leo quis quam dignissim, sit amet dictum eros cursus. Nam facilisis congue congue. Vivamus tincidunt nec ligula ut hendrerit. Aliquam lacinia nunc ut aliquet tincidunt.

Proin id ligula et ex suscipit auctor. Aenean quam mauris, congue ac urna eget, rutrum finibus ipsum. Phasellus iaculis lobortis lorem, ut hendrerit urna hendrerit at. In et ante ut ex pellentesque elementum sit amet sit amet lectus. Donec est enim, tempor in rutrum ut, feugiat eget lorem. Morbi massa nibh, feugiat quis ligula non, commodo fermentum ante. Pellentesque pulvinar vitae enim in aliquam. Proin tristique id arcu pulvinar ullamcorper. Donec aliquam, felis in consequat porta, lectus urna luctus elit, in blandit sem velit ut libero. Mauris consectetur facilisis lectus at fringilla. In hac habitasse platea dictumst. Aliquam interdum, diam sed scelerisque consectetur, mauris nunc tincidunt sapien, in aliquam elit nibh sit amet libero.

The second post

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec porta, ante sit amet sodales suscipit, mi nunc tristique urna, ut tempus metus elit sit amet lorem. Praesent aliquam sollicitudin consequat. Sed dignissim dolor eu ullamcorper facilisis. Aliquam erat volutpat. Quisque eleifend, enim at vestibulum auctor, urna risus tincidunt tellus, ac dictum mauris nunc sit amet odio. Morbi sagittis mi nec massa mattis tristique. Sed venenatis neque at vestibulum faucibus. Nunc neque odio, suscipit a tellus ac, interdum egestas ante. Fusce ornare, erat placerat dignissim sagittis, lacus risus efficitur nisi, eu tincidunt nunc risus volutpat ipsum.

Vestibulum imperdiet ipsum ac elit molestie, porttitor sagittis ligula lacinia. Interdum et malesuada fames ac ante ipsum primis in faucibus. Maecenas efficitur neque eros. In sed magna dictum, aliquet enim laoreet, fringilla velit. Ut risus risus, dignissim vitae laoreet id, scelerisque sed felis. Nunc non orci vitae magna interdum lacinia in vel velit. Proin lectus quam, posuere eget tincidunt vel, molestie eu augue. Morbi lorem diam, commodo non tellus facilisis, scelerisque sodales velit. Aenean quis leo sed augue tincidunt ultricies eu sit amet risus. Nam lorem ligula, condimentum in condimentum sit amet, viverra a nisi.

Sed ultrices, odio nec viverra feugiat, tortor orci volutpat sem, id scelerisque dui justo eget mauris. Quisque lacinia convallis pellentesque. Suspendisse sit amet pharetra massa, sit amet euismod nibh. Interdum et malesuada fames ac ante ipsum primis in faucibus. Fusce eget malesuada libero, sed ultrices sem. Integer ultrices lectus aliquet sollicitudin congue. Aenean a facilisis orci, id cursus nulla. Sed id ex quis sapien pulvinar dignissim eget vitae purus. Mauris ut nunc eu urna suscipit faucibus. Nunc a augue non nisl volutpat luctus. Sed in velit tincidunt odio lobortis vestibulum. Mauris lobortis ullamcorper eros ac pharetra.

In luctus tincidunt suscipit. Mauris enim tellus, gravida sit amet pellentesque eget, pretium nec nisl. Phasellus pharetra nisi elit, sed dictum purus convallis sed. Fusce nec auctor ipsum. Pellentesque sed risus tempus, ullamcorper ipsum id, sodales ex. Aliquam erat volutpat. Phasellus consequat elit ut maximus rhoncus. Pellentesque odio augue, condimentum id porttitor a, bibendum et lacus. Nulla tortor quam, dapibus vitae odio vel, malesuada aliquet nisi. Ut vel eros euismod, viverra velit eu, lacinia tortor. Suspendisse bibendum leo quis quam dignissim, sit amet dictum eros cursus. Nam facilisis congue congue. Vivamus tincidunt nec ligula ut hendrerit. Aliquam lacinia nunc ut aliquet tincidunt.

Proin id ligula et ex suscipit auctor. Aenean quam mauris, congue ac urna eget, rutrum finibus ipsum. Phasellus iaculis lobortis lorem, ut hendrerit urna hendrerit at. In et ante ut ex pellentesque elementum sit amet sit amet lectus. Donec est enim, tempor in rutrum ut, feugiat eget lorem. Morbi massa nibh, feugiat quis ligula non, commodo fermentum ante. Pellentesque pulvinar vitae enim in aliquam. Proin tristique id arcu pulvinar ullamcorper. Donec aliquam, felis in consequat porta, lectus urna luctus elit, in blandit sem velit ut libero. Mauris consectetur facilisis lectus at fringilla. In hac habitasse platea dictumst. Aliquam interdum, diam sed scelerisque consectetur, mauris nunc tincidunt sapien, in aliquam elit nibh sit amet libero.

Hello world!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque sed venenatis lacus. Vivamus aliquet lacus et ipsum euismod lobortis. Etiam vel pulvinar ipsum. Fusce ultrices in arcu id consequat. Vivamus non eleifend dui, eu finibus magna. Praesent aliquam ligula quis rhoncus luctus. Nam in dui molestie, bibendum ex gravida, euismod turpis. Nunc facilisis at lacus id lobortis. Duis sed malesuada lacus, ac tincidunt justo. Suspendisse potenti. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Quisque non congue mauris. Phasellus eget tincidunt ante, nec placerat quam. Suspendisse et tortor erat.

Vivamus imperdiet justo mi, laoreet semper dui suscipit non. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Aenean finibus arcu tellus, id facilisis metus lacinia vitae. In consectetur euismod turpis, lacinia ornare diam fermentum quis. Quisque felis dui, vulputate posuere pharetra ut, maximus vitae erat. Curabitur vel consequat nulla, ac varius dolor. Cras vitae eros enim. Aenean dapibus ex arcu, euismod consectetur lectus aliquet sed. Suspendisse fringilla eget tortor sed convallis. Donec nec aliquam dui. Etiam efficitur dapibus auctor. Nulla facilisi. Aenean faucibus neque felis, scelerisque efficitur sem finibus ut. Phasellus et dui nunc. Fusce blandit consectetur egestas.

Pellentesque egestas commodo orci at lobortis. In hac habitasse platea dictumst. Nullam a massa volutpat, congue justo eget, ullamcorper risus. Vestibulum id dolor quis sapien lobortis malesuada at at mauris. Donec eu maximus neque. Proin convallis elit eget sapien malesuada, eu rutrum sapien vehicula. Nulla lacinia sit amet ante sit amet gravida. In non lacus tempor, consectetur augue at, dapibus libero. Donec in fermentum ex, at condimentum purus. Vestibulum iaculis ipsum nisl, eu lacinia dolor luctus a. Etiam rhoncus lectus sed ligula imperdiet sagittis. Vestibulum non aliquet orci. Etiam mattis non est vitae molestie. Aliquam eu gravida ligula.

Quisque turpis ante, semper a lacus id, consectetur bibendum dolor. Vivamus molestie laoreet lacus, vitae egestas mi tempor viverra. Curabitur aliquam ipsum ut enim finibus, sed luctus nibh imperdiet. Proin ut pretium ante. Nam vel molestie leo. Etiam elit risus, maximus id vulputate id, facilisis sed nisi. Vestibulum commodo eleifend rhoncus. In hac habitasse platea dictumst. Etiam iaculis tincidunt enim nec egestas. Phasellus consectetur efficitur malesuada.

Suspendisse in viverra mauris. Duis quis volutpat ligula, ac vulputate nisl. Pellentesque et imperdiet nisi. Morbi tincidunt molestie ipsum ac ornare. Suspendisse sollicitudin auctor leo, vitae commodo dui pharetra et. Nulla facilisi. Interdum et malesuada fames ac ante ipsum primis in faucibus. Proin sit amet lorem sollicitudin, tempor mauris vitae, ornare diam. Sed pretium ipsum nulla, ac aliquet sapien vehicula at. Nulla finibus quam sed malesuada pharetra. Etiam scelerisque, eros vitae commodo volutpat, massa neque maximus felis, eu consequat sapien orci et augue.

Facebook reactions slow out of the blocks

giphy fbook

Back in late February, Facebook made one of its most major changes to post interaction ever by introducing reactions, This was, supposedly, to offer us a new way to engage with our favourite brands. And the five new reactions would also give social media teams a greater depth of analysis, allowing for some interesting insights into the way people engage with content.

But two and a half months on, new research from Quintly could have Facebook feeling both

sad fbook

and

angry fbook

Having analysed 130,000 Facebook posts they’ve come to the conclusion that a meagre 3% of engagements utilize the new reactions, with many users choosing the familiarity of likes, shares and comments to express their feelings instead.

Facebook reactions are still in their infancy, so it might be too early to draw any serious conclusions from this research. The initial excitement in the office quickly turned to apathy as the expected flood of loves, wows and hahas simply never appeared. Rome wasn’t built in a day though, and Facebook will be hoping that over time users become more accustomed to the new set up, and so should we.

Here at Lucre, we’re always striving to make our content even more engaging and Facebook reactions allows us to take a more detailed look at how users are responding to content, brands and campaigns. With this improved insight social posts can be tailored more specifically allowing us to create fantastic and engaging content.

So give a love and a haha once in a while, you’ll be thankful when it results in that dull and dreary content disappearing from your timeline.

Instagram unveils its new look

Instagram1

 

Instagram has unveiled big changes to its logo, moving away from the highly recognisable polaroid-camera style icon in favour of a new, flatter and multi-coloured design. The app has also been tweaked, now sporting a black and white look, in a move Instagram’s head of design Ian Spalter says was made to reflect the aesthetics of its users. The brand’s other apps, Boomerang, Hyperlapse and Layout have all been given the same treatment.

Instagram.jpg 2

 

The new look is undeniably more minimalistic and sleek; a big departure from the retro style Instagram was known for. In a world where sharing a picture of your smashed avocado on toast with your friends is no longer the sole purpose of the app, some changes were expected, but this complete image overhaul has come as a surprise to many.

There’s a few mixed opinions on the new look flying around the office so it’s safe to say the jury’s still out on this one.  Instagram will be hoping, however, for a favourable reaction.  No brand wants to emulate the Gap logo disaster…

Tech and Innovation update as Google proposes new set of female emojis

emojis

Photograph: from unicode.org website

 

The tech and innovation sector has taken a step forward, according to reports in the Guardian and elsewhere; Google employees have proposed a new set of emojis designed to promote workplace gender equality.

These emojis would include female engineers, plumbers, farmers and chemists.The Google team presented the designs of 13 new emojis on Tuesday at the Unicode Consortium, a Silicon Valley not-for-profit group that runs an “emoji subcommittee” overseeing the creation of new emojis. (Who knew?)

Turns out there is a whole world dedicated to emojis and their creation.  You can read the full proposal here, and it makes for fascinating reading.  Here at Lucre Towers we’ve been going through Emojipedia and finding out if we’re right about the meaning of each emoji (the answer is yes, because we’re all about tech and innovation PR here).

Jeremy Burge, the founder of both the online resource Emojipedia and World Emoji Day (yep, that’s a thing and it’s on July 17 2016, so don’t miss it) was reported as saying: “It’s pretty clear that female-oriented professions are under-represented in emoji, and this approach is a clever way to address the issue now, rather than pushing it down the line.”  We couldn’t agree more. And… about time.

taylorswiftdurr

 

 

I’ll have a can of chilled rosé wine, please

the_drop

 

You know how lots of British blokes like to drink rosé wine but won’t admit it? Well across the pond there’s no such reticence. In 2013, Union Wine’s Underwood cans were launched, and this is year there’s a new offering from The Drop, a California Dry rosé sold in four-packs of 250ml cans and marketed to – no surprises here – millennials – for activities that are traditionally restricted to beer (any ideas what they are, other than watching the football and, er…..?)  Don’t get excited though, it’s only going to be sold in the New York metropolitan area and the Hamptons. Boo. Perhaps their millennials are different from our millennials?

Actually, someone thought of wine-in-a-can quite a long time ago. Francis Ford Coppola’s “Sofia” wine cans caused a minor stir in 2004 and – who else – a winery in Australia was perhaps the first to do so back in the ’90s.

Will it take off? Here at Lucre Towers we love a glass or four of rosé so we’re hopeful.  Apparently rosé accounts for just over one in 10 of the wines we buy, but that figure is likely to increase when men finally admit they like a glass of the pink stuff and don’t care who knows it. Last year the Daily Telegraph suggested that rosé was the “beer of wine” and Instagram going mad for the hashtag #brose (geddit).

brose

The summer’s coming, folks. Get ready to #brose.

 

Your table is ready…

Dining Table

Kitchen suppers à la Nigella? Tray bake courtesy of Jamie? Forget it. The formal dining room is back and the Home and Lifestyle sector is about to change.

Says who? Elle Decoration, that’s who, and what they don’t know about home and lifestyle isn’t worth writing about. What it means of course is all those people who knocked down walls in favour of open plan layouts, kitchen islands and TV dinners will have to give the builders a bell, and here at Lucre PR our Home and Lifestyle experts think this is a good thing. Because there’s nothing like the return of the formal dining room for creating a sense of occasion to our eating habits.

The impact of such a seismic change in our lifestyles is most probably going to be felt in our consumer purchasing habits. Could this be the return of the ‘family china’ on the wedding gift list of the soon-to-be-betrothed? Will we be buying decanters again and passing the port?  Let’s face it, there’s no point heralding the return of the formal dining room without accepting what comes with it: formal dining.  Which means the return of the dinner party. Less throwing a few chicken thighs in a pan, more five courses and carving the Taj Mahal out of a goji berry.

We might even enter next year’s Masterchef.

The hottest trends interior design trends for 2016

Capture

(Photo credit:  Solid Nature: this Dutch company exhibited 40 monolithic “standing stones” — just a fraction of its range of marbles, Travertines and granite in more than 600 colours. The company plans to open a London office this spring.)

Here at Lucre Towers, Home & Lifestyle is one of our four key sectors, so we make sure we know what’s what when it comes to everything from wallpaper to diffusers, from hot colours to cool kitsch.

At the recent Maison & Objet Paris show, it seemed that if you want to be up-to-date, rather than down-at-heel, you need to get your hands on some marble – as much of it as possible.

And the icy cool palette of pales remains popular, not only in interiors but also in haute couture. The majority of stars at this year’s Oscars were wearing the palest of pales, and whether you like her Armani Privé dress or not, Cate Blanchett never puts a foot wrong when it comes to fashion. If she’s into the palest of blues, then rest assured the rest of us will be soon enough.

Capture

Emily Blunt in palest pink Prada showed that crystal embellishment remains on fleek; it’s a real trend for interiors in 2016, (see below)

Capture

 

Consider this collaboration between Lalique and Steinway: the Helconia piano.  The iconic piano firm has created a unique instrument, decorated with glass crystals made by the equally iconic glass firm Lalique:

https://youtu.be/_Jw-Pp6zR-w

Finally, back to black.  This stand-out Maison de Jeu wallpaper by Christian Lacroix Maison for Designers Guild demonstrates just how effective black is as a foil to other colours.

Capture 2

 

Capture

Now, where did we put that step ladder and set of overalls?

 

How much fun is this? make your own new London Tube line sign

Well this has whiled away the time at Lucre Towers, as we made our own new London Tube line signs.  Our lovely friends at BuzzFeedUK really know how to hit the spot!

Naturally, we had our own take on it.

There was the fairly literal approach:

washing

 

 

 

 

 

 

 

 

 

 

 

And:

jack

 

 

 

 

 

 

 

 

 

 

Although some were more sporty.  Our resident tennis buff gave us:

tennis

 

 

 

 

 

 

 

 

 

 

Some went slightly off-piste:

balls

 

 

 

 

 

 

 

 

 

 

And (there’s always one) went her own way entirely:

 

judging you

 

New York, New York – travel to the Big Apple

 

 

. Jet2CityBreaks New York - Picture date Thursday 18 February, 2016 Photo credit should read: Jonathan Pow/jp@jonathanpow.com

We had enormous fun last week setting up a series of frankly fantastic photo-shoots for Jet2CityBreaksaround the airline’s exciting announcement that its New York breaks were back by popular demand for winter 2016.

And – yes there’s more – this year there are special New Year breaks… we don’t know about you, but here at Lucre Towers we reckon there can’t be many places that would best a New Year’s Eve spent in the Big Apple!   Shopping? Check. Wining and dining? Check. Watching the world famous New Year’s Eve Ball Drop in Times Square? Check, check, and check again, just take us there! Everything you need to know is on the website so hop on over there for details.

Now we just have to see if we can keep the rather wonderful replica Statue of Liberty in our offices (no dice on the yellow taxi, alas).

 

 

The Great Sport Relief Bake Off – episode 2

 

bake off

For a variety of reasons we  missed the first episode of the Great Sport Relief Bake Off.  Nothing, however, was going to stop us from watching this episode, mainly because of our giant girl-crushes on Victoria Coren-Mitchell (VCM) and Kimberley Walsh. We love Kimberley, and still feel aggrieved on her behalf for being ROBBED of the Strictly trophy two years ago.  ROBBED.

Anyhoo, moving on. Signature challenge? Bake 24 muffins which must be identical.  Jennifer Saunders was very keen that the bakers understood this.  We’d have preferred Jen to appear as AbFab’s Edina, but you can’t have everything.

Blokes were Chris Camara (sports commentator, apparently) and Ed Balls (#edballs). Chris was making sultana (bleurgh) and banana muffins, with a touch of cinnamon. Ed  was making the same, but his had yoghurt in it. Kimberley made strawberry cheesecake muffins because she is a goddess, and VCM made Bloody Mary muffins, involving celery (meh) and vodka (get in). VCM is ace, and should be our best friend and teach us how to play poker.

VCM spent a great deal of time staring worriedly into her oven. Perhaps she should have ditched the muffins altogether offered Paul and Bezza several shots of vodka instead? Everyone knows Bezza likes a drop of the hard stuff.

Judging time. “The muffins should be well-risen, beautifully flavoured, and neither tough nor soggy,” intoned Jen. Chris presented his muffins (no innuendo). Paul looked unimpressed. “They taste like paint.”   Ed’s were more successful. “A pretty good muffin.” Meanwhile, Kimbers’ efforts had sunk, but nil desperandum. “The flavour is FANTASTIC,” Paul announced, ignoring the muffin and looking adoringly at Kimberley’s false eyelashes.  VCM was told her muffins did, actually, taste like a Bloody Mary.

The technical challenge was football pies.  Er, football who the what now? Double crust, filled with mincemeat, onions and peas, with a football “design” on the top, apparently.  Everyone looked taken aback, but carried on gamely whilst Bezza and Paul discussed supporting Liverpool (Paul) and Everton (Bezza).  Nobody had any idea how to make pastry well, apart from Ed, who looked smug. Kimbers read out the instructions.  “Add two egg yolks, and small splash of water.” This didn’t help Chris, however.  “How much is small splash?” Which, when you think about it, is a perfectly reasonable question.

VCM said her eyes watered when she chopped onions, so she put on a huge pair of sunglasses, looking like Roy Orbison in a blonde wig.  Ed pratted about with hexagon-shaped bits of pastry that looked like flowers, not footballs, but we like Ed so we’ll say no more. VCM’s pies looked as pale as a Jane Austen heroine with consumption, because she’d forgotten to glaze them. Chris’s pies looked like roadkill, several days after a rogue Ford Fiesta had flattened the carcass.

Kimberley’s pies had what she described as a “sort of” football on the top, with nice and thin pastry, Chris’s effort was under-seasoned, VCM’s were described as “a nice bake” and poor old Ed’s were under-baked, collapsed, and lacked seasoning. He looked as disappointed as the other Ed just after David Dimbleby announced the winner of the General Election.  Still, a man who gives rise to his own annual hashtag (#edballs) doesn’t care about that kind of footling detail.

He came fourth, Chris third, Kimberley second and VCM in first place. Who would win the whole thing overall?  It was all down to the show-stopper, a three-layered cake representing an extreme sport.  Chris started making an “extreme bodyboarding” cake, becauase riding shallow waves is the most extreme of all the water-based sports. His boarder looked like a corpse on a banana and caused Bezza to giggle uncontrollably.  Kimberley recreated Mount Kilimanjaro in cake form, in memory of her Sport Relief climb a few years ago. It looked sensational.  Ed made a complicated ski jump cake, complete with a fondant Eddie The Eagle and VCM went for a “round the world sailing” cake with, she explained, “the taste of the sea”.  This turned out to be nothing more sophisticated than insane quantities of salt in a blue mess.  “I’ve done a slightly rubbish cake,” she said, ruefully. Stick to vodka and cards, Vic.  That’s a winning combination in anyone’s book.

Lovely Mary was on hand with a smile and just the right amount of praise. “All of them have been baked beautifully.”  In the end, Kimberley won and everyone applauded heartily.  You know why Bake Off is such a success? Because nobody is mean, or needlessly cruel.  Everyone has a laugh, helps each other, and treats it as the good fun it is.  We love it.

Luckiest Girl Alive – book review

Luckiest Girl Alive

 

When Luckiest Girl Alive by Jessica Knoll was been tipped as the must-read book of 2015, it went immediately onto our reading list.  Yes, it’s taken us a little while to get round to it, but hey, we read a lot! Anyway, the novel entered the UK market in July last year with a position in the Top 10 New York Times Betseller list already under its belt, along with comparisons to previous blockbuster hits in the contemporary fiction world, including Gone Girl and Girl on the Train.

It’s no plot spoiler to suggest the protagonist is perhaps not quite as lucky as the title portrays, from the poisonous sting of yellow font on the front cover overlaying a deadly black rose, to the first sentence “I inspected the knife in my hand.” Not the subtlest of introductions but the subsequent pages turn effortlessly as this latest popular thriller unfolds.

With Reese Witherspoon snapping up the rights to a film adaptation in the US, and media outlets across both sides of the Atlantic rushing to leave rave reviews, the book has also gone on to perform sensationally here in the UK since its release, buoyed by traditional marketing techniques enhanced by social media.

Central to this has been Jessica Knoll, of whom it could be said has taken on a character herself in support of promoting her first fictional work. A former senior editor at Cosmopolitan in the US and currently an editor at SELF, Knoll has played a critical role in the story behind the story, with comparisons being made between herself and her fictional anti-heroine.

Supported by a clever influencer strategy helping to maintain in excess of 2 million impressions of the hashtag, #LuckiestGirlAlive on Twitter in only one week, the social buzz was peppered with cross platform author Q&As, interviews and competitions, including a $1,000 prize draw, covering everything from the contents on the page to Knoll’s career path.

Whether interested in Jessica’s steps to stardom, or fictional TifAni’s road to redemption, Luckiest Girl Alive is definitely worth a read for fans of crime fiction. We’d like to see the next smash hit focus on a more positive female role model. Drunk, damaged or dangerous has been the topic of debate around the female dialogues in the latest genre success stories including the aforementioned Gone Girl and Girl on the Train. While the tortured hero is not a new character concept for men either, it would be nice to see an inspiring female lead take the spotlight, we’re confident ‘good’ girls can be interesting too.

Instagram Makes More Changes to its Advertising Option

 

instagram blog

It seems like only yesterday that Instagram introduced its full-blown ad business, but already the photo and video sharing app has announced another change to the service that will allow marketers to utilise 30-second clips as part of their ad campaigns.

 

Lifting the 15-second limit that consumers face when posting video content, the new video ads follow hot on the heels of the platform’s recent formatting update, and will be able to be posted in landscape mode. Commenting on the update, Instagram said that lifting the 15-second limit will “give ads a more cinematic feel.”

 

The move to introduce longer advertisements is thought have been made order to compete with other video-sharing networks such as YouTube. The overhaul will also allow brands to target specific groups of consumers with their clips, like they can on parent company, Facebook.