(The team from Lucre working on the Natures Menu account, with their pets; Top L2R – Janine with Ruby, Rose with Billie. Bottom L2R – Tamarind with Murphy, Emma with Oscar)

Leading PR and content agency, The Lucre Group, has today announced its latest account win for its Home & Lifestyle division; Natures Menu.

Natures Menu, The UK’s number one company for raw pet food and Europe’s leading expert in raw, has tasked the agency with extending its brand awareness to educate consumers on the benefits of a raw food diet for pets. A rolling contract, activities for 2017 will include media and blogger engagement, product launches, elevated news campaigns and social media support. The appointment is the result of highly competitive pitch process, beating two other agencies.

Dawn Spiby, Marketing Director at Natures Menu said: “Lucre excelled at every stage of the pitch process, so it was an easy decision to appoint them as our retained agency. Their understanding of our brand and its future direction, combined with the team’s passion, really set them apart. We are very much looking forward to working with the team, and their pets, to educate the owner community on the health benefits of switching to a raw food diet.”

Tamarind Wilson-Flint, Lucre co-owner and Director added: “This brand perfectly complements our existing portfolio and the personal passions of the team – we’re mad about animals! It’s great to be working with a client that has such exciting plans and one that is so committed to the health and well-being of the nation’s pets. That combined with superb products and a bunch of clever people means that our task of making helping Natures Menu be more front of mind will be a relatively easy one.”