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Making the Most of Switch Search Fever by Rebecca Mann

With March’s release of the Nintendo Switch console drawing closer, the internet is buzzing with the promise of new gaming experiences for 2017. Whether it’s the return of our favourite plumber pal in Super Mario Odyssey or the console’s unique combination of portable/home gaming, there are plenty of reasons to celebrate its arrival. And, as the hype only builds prior to 3rd March, we can look forward to being updated with conversations, reviews and analysis articles across the media for the foreseeable future.

Watching Google Trends over the past months, and seeing the visible leaps in search traffic every time a new announcement or trailer is shared, it’s not just gamers that will be excited about the Nintendo Switch. As we saw with Pokémon GO in 2016, innovations in gaming also provide the PR and content creation communities with lots of opportunities too!

From topical blog posts timed perfectly to support SEO plans to witty graphics that help reach new audiences on social feeds, there are numerous ways that brands can utilise trending topics to help their engagement/awareness strategies. It is important to note, however, that jumping on a band wagon is NOT a guaranteed recipe for success as can be seen in the below Pokémon GO example from 2016.

Super mario post image 2

With launches that have such an avid following and die-hard fan base, expectations and competition for content is especially high. So, if you’re planning to make the most of Switch search fever this year, here are five questions you may want to ask yourself before you get posting:

-Is the topic relevant to my audience/is there a brand benefit to joining in the conversation

-Have I got anything to offer to/further the conversation on this topic?

-What are my objectives and when will I need to post my content to support them?

-Will my content make my audience feel anything/want to respond/engage?

-Have I done my research (including everything from the sensitivities involved to the correct hashtag I should use)?