Five months ago, I started my twelve-month placement with The Lucre Group after my first two years at university studying Journalism, Public Relations and Media. My time at university gave me a great starting point for entering the communications industry, and my time at Lucre so far has already allowed me to develop my skills even more.

One of the things I love the most about Lucre is its culture. It’s very team-oriented and has given me the opportunity to create strong connections and rapport with colleagues and with clients. Working in a fast-paced environment this has proven invaluable, and not only have I learnt so much about the industry but I’ve also developed my skill set even more in the process. The detail-driven team within the agency have taught me the routes to success, and are always on hand when I need some support – it’s a great foundation that I will take on throughout my career.

During my week I am kept busy with client calls, writing press releases and features, liaising with journalists, and tracking the coverage we have achieved for our clients daily. No day is ever the same and being able to work across B2C and B2B clients, alongside influencer campaigns, is exciting – I love the collaboration and creative process, so being able to work with the team to develop ideas and then implement them has been great.

Working across both our Leeds and London teams has helped me learn about all areas of PR, whilst getting some insight our friends across the Audience Collective has given lots more useful insights.

I came to Leeds with passion and enthusiasm to achieve great things in PR, and so far Lucre has helped me springboard my career. I feel so grateful and am much more prepared for a career in PR – I can’t wait to see what the next seven months bring, before I head back to university in September to finish my degree.

To check in with what else we are doing as a Lucre family please follow us @lucregroup.