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Where Lucre goes on leave, by Ben Frith

From launching landmark London hotels to sending a plane full of drag queens to Lanzarote, at Lucre we’re delighted to work on exciting campaigns with a range of incredible travel brands. Through our work, we can escape the mundane and accumulate an abundance of inspiration that goes on to fuel our own holidays, both in the UK and abroad.

And if there’s anything we’ve learnt whilst creating bespoke communications strategies for our travel clients, it’s where to go for a well-earned break ourselves. But where will we swap London and Leeds for this summer? Look no further…

Porto, Portugal

Porto, when Lucre goes on leave

Where Lisbon has crowds, Porto has charm. Notably more laidback than its southern sister, people flock to Portugal’s second city for its medieval influences, famous facades and signature tipple (it’s in the name!). The saying goes that people make a place, so we couldn’t write about our love for this place without mentioning those that call it home, who happen to be some of the friendliest around. Walk the Luís Bridge, take in the view from Passeio das Virtudes and go tile-spotting at São Bento train station – you’ll never want to come back!

Istria, Croatia

Arena One 99 Glamping. Pictures © Karen Harvey (

Arena One 99 Glamping. Pictures © Karen Harvey (

Forget Dubrovnik, Hvar and Zagreb and pitch up in Pomer instead. We’ve been lucky enough to work on the launch of Croatia’s very first glamping destination, Arena One 99 Glamping, for the past couple of months and joined Stylist, The Sun and there for a taste of the Istrian sun. Combine the glampsite’s picturesque pebble beach, delectable servings of seafood and revitalizing spa treatments and you’ll quickly understand the appeal of the Adriatic’s newest hot spot – and that’s not even mentioning its proximity to Pula and the region’s Brijuni National Park. Did we mention its wine culture?

Venice, Italy

Sun, sights and sand aren’t always the first combination of words that come to mind when you think of Venice. However, ever since I stepped foot on The Lido on a city break there in 2015, I’ve been counting down the moments until I can go back. There’s no need to deliberate between a beach break and city escape here. You can get the best of both worlds by cooling off on the sand after a day of exploring all that the city has to offer and tucking into as much gelato as possible along the way!