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Generation A to Z: Understanding a new consumer era

Generation Z is anticipated to be one of the most purposeful and individually influential generations of this century; highly connected and with a set of emerging values very different from any we have seen in recent times.

The Lucre Group will be unveiling new research into the behaviours and preferences that drive this exciting group of young people. Focusing specifically on 10-18 year olds, we will be assessing their webs of influence and any shifts in comparison to their immediate predecessors, the much discussed, Millennials.

A must-be-there event, organised by the Lucre Group in conjunction with ResearchBods, we will be revealing fresh insights achieved through polling and passive monitoring, to help understand Gen-Z’s values and aspirations.

Appealing to this exciting new audience and corralling their interests and aspirations will be a challenge for any brand. Our findings and experts will shed light on how to effectively engage with this group of confident and opinionated young people.

Join the Lucre Group and signature speakers from ResearchBods, TenEighty Magazine and MediaTrust to debate the findings.

Thursday 30th January
2pm – Arrival
2:30pm – 4:30pm – Discussion
4:30pm onwards – Networking and drinks

Agas Harding Room
The Goldsmiths’ Centre
(3 minute walk from Farringdon Station)

Numbers are limited, so please RSVP to or phone Nick Smith-Shefford on 0113 243 1117.