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What Will Drones Deliver Next? by Dylan Verity

The 2015 we were promised in Back to the Future (Part 2) appears to have arrived… two years later. Whilst we don’t have hoverboards or self-drying jackets, earlier this month the Dubai Roads and Transportation Authority announced plans to make drone taxis available for consumers as early as July of this year, making flying cars a reality (well, sort of)!

The EHang 184 drone is currently being tested for commercial use over the city of Dubai. Passengers will simply touch a destination on a touchscreen and then they will be whisked away into the sky. The drone can carry one passenger weighing up to 100 kg (220 pounds) and their suitcase. With a current range of 30 miles, and a top speed of 100 mph, you could travel across the city in no time – unless you encounter a drone-jam that is!

This exciting news follows a string of drone technology stories with everything from Amazon’s drone delivery, flame-throwing drones and Lady Gaga’s Super Bowl drone show all drawing attention in the media. As PR consultants, we’re terribly excited by all the potential practical uses drones are still to offer us in the future.  From drone-powered press trips to speedy sample deliveries, we’re champing at the bit to make more use of our flying friends.

We’re also looking forward to seeing what drones can deliver in terms of creative campaigns and content too. Just this week, biscuit brand Oreo created a lovely piece of video content called The Drone Dunk to support the launch of its Oreo Dunk Challenge competition on social media. As ‘call to action’ content goes, this video was entertaining and fun. Capturing the nature of Oreo’s campaign perfectly, and inspiring further contest entries in the process, this video is the latest in a number of great examples of how drones will play a part in our industry going forward and we can’t wait to see what comes next!