As most of us are fully aware, minimalism is a thriving trend in both fashion and the home and lifestyle sectors. I mean, who can honestly say they haven’t seen around 500 Instagram posts of white walls with one perfectly positioned cactus and everything looking immaculately pristine?
Marie Kondo’s book, ‘The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing’, is thought to have brought minimalism to the mainstream, and Forbes notes that although it is not a new concept, the minimalist lifestyle is growing amongst millennials in particular.
Bradford Shellhammer, however, is bucking the trend, claiming “I’m uneasy if I’m somewhere pristine or too minimalist. I need textures, layers and lots of colour”. His home showcases bold clashing colours, with vintage and shabby chic influences also emerging – all of which simply can’t be summed up in one word. Perhaps the word maximalism may come to mind.
Nate Berkus, interior designer notes: “Your home should tell the story of who you are, and be a collection of what you love brought together under one roof”. Amina Mucciolo seems to epitomise this idea to the maximum within her own rainbow-themed flat which has become an Instagram sensation thanks to the bold colour schemes and rainbow coloured walls. “It’s really important to me that where I live is a reflection of me and my personality, and also of my husband,” she told the Mail Online.
As someone who was once described as ‘a walking rainbow’, I for one am a strong advocate of expressing yourself in every way possible. With this in mind, when looking at one of the areas in which we spend most of our lives (aside from work of course), it could be argued that perhaps we should be reassessing how space in the home works best to highlight our own personalities.
Recently the Lucre Group hosted its first ever Rich Ideas and Insights (I&I) event, entitled The Impact of Rio, an examination of how the Rio Olympics will impact the Home & Lifestyle, Travel and Food & Drink sectors.
As the latest addition to the Lucre family, I&I is about keeping our thinking fresh, making sure we’re sharing the latest insights and delivering campaigns with real impact.
Ideas and Insight
As part of this, our regular I&I events will feature expert panels discussing the issues which will affect consumer behaviour, create trends and be written about by media, making sure we stay ahead of the pack.
The Rio Olympics 2016 was the subject of our first event, held at Brazilian bar Floripa in Shoreditch. Including brand and marketing managers, designers, journalists and writers, our 12 experts brought experience and expertise from across home and lifestyle, food and drink, travel and creative thinking.
Influencing everything from colour palettes to fast food
Discussions ranged from how the Olympic Games will influence our paint choices to what will be the next fast food trend to hit the high street (office delivery of real coconut water, anyone?). It was a glimpse of how w,e as consumers, want to be communicated with and how brands can (and will) explore that.
We’ve put together a short film of the event to give you an idea of what happened and some of our predicted insights can be found in more depth here.
If you are interested in hearing more about I&I or would like to take part in a future event, please email firstname.lastname@example.org or call 0113 243 1117 to be added to our mailing list.
Instagram has unveiled big changes to its logo, moving away from the highly recognisable polaroid-camera style icon in favour of a new, flatter and multi-coloured design. The app has also been tweaked, now sporting a black and white look, in a move Instagram’s head of design Ian Spalter says was made to reflect the aesthetics of its users. The brand’s other apps, Boomerang, Hyperlapse and Layout have all been given the same treatment.
The new look is undeniably more minimalistic and sleek; a big departure from the retro style Instagram was known for. In a world where sharing a picture of your smashed avocado on toast with your friends is no longer the sole purpose of the app, some changes were expected, but this complete image overhaul has come as a surprise to many.
There’s a few mixed opinions on the new look flying around the office so it’s safe to say the jury’s still out on this one. Instagram will be hoping, however, for a favourable reaction. No brand wants to emulate the Gap logo disaster…
(Photo credit: Solid Nature: this Dutch company exhibited 40 monolithic “standing stones” — just a fraction of its range of marbles, Travertines and granite in more than 600 colours. The company plans to open a London office this spring.)
Here at Lucre Towers, Home & Lifestyle is one of our four key sectors, so we make sure we know what’s what when it comes to everything from wallpaper to diffusers, from hot colours to cool kitsch.
At the recent Maison & Objet Paris show, it seemed that if you want to be up-to-date, rather than down-at-heel, you need to get your hands on some marble – as much of it as possible.
And the icy cool palette of pales remains popular, not only in interiors but also in haute couture. The majority of stars at this year’s Oscars were wearing the palest of pales, and whether you like her Armani Privé dress or not, Cate Blanchett never puts a foot wrong when it comes to fashion. If she’s into the palest of blues, then rest assured the rest of us will be soon enough.
Emily Blunt in palest pink Prada showed that crystal embellishment remains on fleek; it’s a real trend for interiors in 2016, (see below)
Consider this collaboration between Lalique and Steinway: the Helconia piano. The iconic piano firm has created a unique instrument, decorated with glass crystals made by the equally iconic glass firm Lalique:
Finally, back to black. This stand-out Maison de Jeu wallpaper by Christian Lacroix Maison for Designers Guild demonstrates just how effective black is as a foil to other colours.
Now, where did we put that step ladder and set of overalls?