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What Will Drones Deliver Next? by Dylan Verity

The 2015 we were promised in Back to the Future (Part 2) appears to have arrived… two years later. Whilst we don’t have hoverboards or self-drying jackets, earlier this month the Dubai Roads and Transportation Authority announced plans to make drone taxis available for consumers as early as July of this year, making flying cars a reality (well, sort of)!

The EHang 184 drone is currently being tested for commercial use over the city of Dubai. Passengers will simply touch a destination on a touchscreen and then they will be whisked away into the sky. The drone can carry one passenger weighing up to 100 kg (220 pounds) and their suitcase. With a current range of 30 miles, and a top speed of 100 mph, you could travel across the city in no time – unless you encounter a drone-jam that is!

This exciting news follows a string of drone technology stories with everything from Amazon’s drone delivery, flame-throwing drones and Lady Gaga’s Super Bowl drone show all drawing attention in the media. As PR consultants, we’re terribly excited by all the potential practical uses drones are still to offer us in the future.  From drone-powered press trips to speedy sample deliveries, we’re champing at the bit to make more use of our flying friends.

We’re also looking forward to seeing what drones can deliver in terms of creative campaigns and content too. Just this week, biscuit brand Oreo created a lovely piece of video content called The Drone Dunk to support the launch of its Oreo Dunk Challenge competition on social media. As ‘call to action’ content goes, this video was entertaining and fun. Capturing the nature of Oreo’s campaign perfectly, and inspiring further contest entries in the process, this video is the latest in a number of great examples of how drones will play a part in our industry going forward and we can’t wait to see what comes next!

Tech and Innovation update as Google proposes new set of female emojis


Photograph: from website


The tech and innovation sector has taken a step forward, according to reports in the Guardian and elsewhere; Google employees have proposed a new set of emojis designed to promote workplace gender equality.

These emojis would include female engineers, plumbers, farmers and chemists.The Google team presented the designs of 13 new emojis on Tuesday at the Unicode Consortium, a Silicon Valley not-for-profit group that runs an “emoji subcommittee” overseeing the creation of new emojis. (Who knew?)

Turns out there is a whole world dedicated to emojis and their creation.  You can read the full proposal here, and it makes for fascinating reading.  Here at Lucre Towers we’ve been going through Emojipedia and finding out if we’re right about the meaning of each emoji (the answer is yes, because we’re all about tech and innovation PR here).

Jeremy Burge, the founder of both the online resource Emojipedia and World Emoji Day (yep, that’s a thing and it’s on July 17 2016, so don’t miss it) was reported as saying: “It’s pretty clear that female-oriented professions are under-represented in emoji, and this approach is a clever way to address the issue now, rather than pushing it down the line.”  We couldn’t agree more. And… about time.