Take a seat
To celebrate the final episode of Game of Thrones and tap into the topicality that surrounds the series, we created a unique dragon-skin sofa. Consumers were then challenged to find this one-of-a-kind design to ‘Claim Your Throne.’ A gripping quest launched via a dramatic CGI animation, interactive dragon egg hunts, national press house tour and fiery photo shoots - this campaign was shortlisted for several awards and was a ROARING success!