Lucre News: The Lucre Group Builds on Property Credentials with Latest Appointment

October 30, 2020

Award-winning property developer, Berkeley Homes has appointed The Lucre Group to manage the PR and communications of its newest flagship scheme – The Horlicks Factory.

Based in Slough, the development will transform the original factory and nearby buildings into a vibrant new community with 1,300 high-quality new homes. This exciting project also sees the clocktower and factory chimney restored to their former glory, thereby preserving the heritage and character of this landmark site.

This latest appointment builds on the foundations of Lucre’s strong property credentials including Bellway, Global Student Accommodation, Hyelm, Wellington Place, Redrow, St James and The Student Housing Company.

Deana Everingham, Regional Sales Director, Berkeley Oxford & Chilterns, said:

We’ve worked with Lucre for the past 14 years and they have a great understanding of our sector. It was essential for us to work with an agency that we trust on our latest Berkshire scheme and as such a valued partner, it was an easy decision for us to make.”

Rhona Templer, Managing Director at The Lucre Group, added:

Berkeley is so much more than a housebuilder. Its developments put placemaking at the heart of what they do, making its proposition an exciting one for buyers, and its newest Horlicks Factory development is no different. We’re excited to continue working with the team on this flagship development and further build on the long-standing relationship we have with them.”