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New York, New York – travel to the Big Apple



. Jet2CityBreaks New York - Picture date Thursday 18 February, 2016 Photo credit should read: Jonathan Pow/

We had enormous fun last week setting up a series of frankly fantastic photo-shoots for Jet2CityBreaksaround the airline’s exciting announcement that its New York breaks were back by popular demand for winter 2016.

And – yes there’s more – this year there are special New Year breaks… we don’t know about you, but here at Lucre Towers we reckon there can’t be many places that would best a New Year’s Eve spent in the Big Apple!   Shopping? Check. Wining and dining? Check. Watching the world famous New Year’s Eve Ball Drop in Times Square? Check, check, and check again, just take us there! Everything you need to know is on the website so hop on over there for details.

Now we just have to see if we can keep the rather wonderful replica Statue of Liberty in our offices (no dice on the yellow taxi, alas).



Instagram Makes More Changes to its Advertising Option


instagram blog

It seems like only yesterday that Instagram introduced its full-blown ad business, but already the photo and video sharing app has announced another change to the service that will allow marketers to utilise 30-second clips as part of their ad campaigns.


Lifting the 15-second limit that consumers face when posting video content, the new video ads follow hot on the heels of the platform’s recent formatting update, and will be able to be posted in landscape mode. Commenting on the update, Instagram said that lifting the 15-second limit will “give ads a more cinematic feel.”


The move to introduce longer advertisements is thought have been made order to compete with other video-sharing networks such as YouTube. The overhaul will also allow brands to target specific groups of consumers with their clips, like they can on parent company, Facebook.