LUCRE NEWS: SENIOR HIRE WITH THE APPOINTMENT OF SEETA WRIGHTSON AS DIRECTOR OF CONTENT

News
April 14, 2022

Senior Hire for The Lucre Group with the Appointment of Seeta Wrightson as Director of Content

Search Savvy PR agency, The Lucre Group, is both strengthening its senior team and its content division, RICH, with the appointment of Seeta Wrightson, formerly Head of Content at The Storycatchers. Seeta has joined the Leeds and London based agency to expand the brand’s SEO and content proposition, as part of an exciting new repositioning and growth strategy.

With previous roles covering clients such as Mercedes-Benz vans, Gilead, Homebase, The Open University, Leeds University, Astra Zeneca, Western Union, LG and MyProtein, Seeta brings a wealth of experience that spans SEO, content, social media, paid advertising and the full gamut of digital multichannel marketing. As part of the senior management team, Seeta will manage the group’s technical offering while ensuring the creative expertise of Lucre’s content studio, RICH, continues to create incredible and authentic content.

The Lucre Group recently joined the Audience Collective and has enjoyed continued new wins throughout 2022 across both its PR and content divisions. Wins include Cauldron Foods, BetterYou and Agria Pet Insurance.

Sophie Spyropoulos, Lucre co-founder and Director said: “We’re thrilled to have Seeta on board at an incredibly exciting time in the industry. We are focused on evolving our agency to the next level as regards our digital and search offer.  Seeta is a very experienced consultant who is helping shape the strategy of our content business for our future growth.

Seeta Wrightson, Content Director, added: “I’m ecstatic to be joining The Lucre Group having been aware of the agency’s great work for many years. They’ve always had a stellar reputation for innovation with their clients. I’m looking forward to helping the already impressive ‘RICH’ brand grow, and further integrating SEO expertise into foundations of the brand. There’s a massive opportunity here – and I can’t wait to see what we achieve.”