LUCRE NEWS: BRANDS LEADING BY EXAMPLE SINCE COP26

News
January 18, 2022

No one could’ve missed the fact that COP26 was taking place. Activists and leaders alike flooded to Glasgow for the two-week conference, with the aim of putting their heads together in as much as social distancing allowed, and establishing the next steps in saving our planet.

But COP26 is not just about heads of countries creating targets. It provides a great opportunity for people on every level to think about the impact that they make. The run up to and aftermath of Cop26 gives sustainability matters greater traction, more airtime and increased progress up the corporate agenda.

But two months on, which companies have sustained this momentum? Two of our clients, Cauldron and Jet2.com, have taken dramatic steps in the wake of COP26, concentrating on their social responsibility and reducing their negative impacts on the environment.

Cauldron has reached a huge milestone on its efforts for sustainability. Working with them to deliver it’s Veganuary campaign, we announced that this month Cauldron has achieved it’s 100% carbon neutral certification. In accomplishing carbon neutrality across its entire portfolio, they have become the first UK-based meat-free company to do so, leading the way for sustainability in this sector.

Jet2.com have launched a huge offset scheme as part of their sustainability strategy in September. This strategy is one of the largest offsetting schemes offered by an airline, and since the first day of this year, all of their ground operations are carbon neutral. Steve Heapy, the Chief Executive of Jet2.com and Jet2holidays said, ‘The launch of our carbon offsetting scheme today marks the first major step in our journey to net zero.”

Other notable efforts are dairy giant Arla’s new sustainability strategy. At the end of 2021 Arla Foods launched its most ambitious targets to date, in order to accelerate the transition to sustainable dairy production. Arla have more than doubled their carbon emissions reduction plan, aiming to cut emissions by 63% in 2030 and working to being carbon net zero by 2050.

Birmingham-based Energym launched in 2021. It is an innovative and inspiring example of how technology is evolving to work in harmony with our planet. This self-sustainable Birmingham-based gym retrofitted their existing equipment, allowing the energy generated by people working out to be reused. A spin class of 30, for example, is able to power a home for 24 hours. An exciting reminder of the increasing number of technology-based solutions that are combatting climate change.

Throughout 2021, Too Good To Go continued to expand its food waste reduction movement in America. Combatting waste by partnering with restaurants, supermarkets, cafes and hotels, they provide customers with discounted surplus foods. Already in 17 countries and quickly growing throughout the US, Too Good To Go is a clever way of encouraging people to make small life changes in order to positively impact the environment.

But the influence of Cop26 won’t be felt in the run up or immediately after, it will be demonstrated in years to come by the sheer depth of transformations that it inspired when looking back. All of these changes are vital in encouraging and motivating individuals, businesses and world leaders to reflect and revaluate their impacts and motivate future generations to learn from past mistakes.

If your business is making concerted sustainable changes and you want to share the news with your stakeholders, checkout our sustainability services or get in touch today via loveus@lucre.co.uk.