Four brand campaigns to support VE Day

Home and Lifestyle
May 7, 2020

With the Early May Bank Holiday usually held on the first Monday of May, things have been altered slightly this year to commemorate the 75th VE Day anniversary, with the special day now falling on Friday 8th May!

Whilst the UK remains at home in lockdown, we have uncovered some fantastic brand initiatives which are celebrating and recognising the bravery of those who fought for our country.

Morrison’s – Afternoon Tea Box

Proving that we can all still celebrate VE Day whilst at home, Morrisons has launched an afternoon tea delivery box – featuring all the traditional necessities.

The boxes were delivered with no-contact at all, perfect for those looking to pay tribute during self-isolation.

For just £15, the box includes:

  • Morrison’s The Best All Butter Sultana Scones 4 Pack
  • Rodda’s Classic Cornish Clotted Cream
  • Mini Tiptree Strawberry Jam x 4
  • Morrison’s Lemon Bakewell Tarts 6 pack
  • Morrison’s The Best Belgian Chocolate Fudge Cake
  • Morrison’s Egg Mayonnaise Sandwich Filler 250g
  • Morrison’s Cheese & Onion Sandwich Filler 250g
  • Morrison’s 40 Everyday Tea Bags
  • Cravendale Semi Skimmed Milk 1 Litre
  • Morrison’s Medium White Bread 800g
  • Morrison’s The Best Mac De Champagne Truffles 140g

The Royal Mint – £2 Coin

The Royal Mint has released a purchasable £2 coin to commemorate VE Day, thanking the wartime generation. Created in partnership with the Imperial War Museum, the coin is set to “capture the spirit and stoicism of the wartime generation and the gratitude of those that followed”.

The Royal Mint has also confirmed that if demand is high enough, they will release the new coin into circulation!

Royal British Legion – Tommy in The Window

Whilst we are all at home this Bank Holiday weekend, the Royal British Legion is asking people to place a specially designed plastic soldier figure in their window – with thousands already sold!

The Perspex Tommy figures stand 25cm high and cost £25 for the regular version, or £33 for the special edition engraved figure.

With all the money raised through the sale of the Tommies supporting ex-servicemen and women, the Royal British Legion is helping people to pay tribute to those who fought for our country.

Bauer Media – Absolute Radio 40’s

Bauer Media has announced that its usual radio station – Absolute Radio – will be having a 24-hour makeover, where it will only play music from the 1940’s.

Marking the decade in which the Second World War ended, Bauer Media are hoping to bring comfort to older listeners who are self-isolating at home, as well as reminding others why it is such an important day to celebrate.

Expect the best tunes from Judy Garland, Bing Crosby and Benny Goodman!