Can you decipher these World Book Day brainteasers? by Jack Moore

Fun stuff
March 7, 2019

Nowadays it seems there’s a day for everything, from National Meatball Day to World Wildlife Day, there’s something for everyone.

Whilst some might seem less serious than others, awareness days are a fantastic way to shine a light on a certain topic and encourage people to engage with your brand or sector.

One we’re particularly fond of here at Lucre is World Book Day. We’re an agency of avid readers, so we couldn’t let this awareness day slip by without marking the occasion. So, we tasked our RICH content team to create some book-based brainteasers to challenge even the biggest bibliophile. Have a go and see how many you can decrypt…

World Book Day Boy in the Striped Pyjamas teaser Lucre Group

World Book Day Eat Pray Love teaser Lucre Group

World Book Day Heatburn teaser Lucre Group

World Book Day Boy Underwater teaser Lucre Group

How did you get on? If you’re stuck or just want clarification of your impressive literary knowledge, you’ll find the answers below.

Fun brainteasers like these are a fantastic asset for a brand to have and are easily transferable across social, digital and traditional media in paid, earned, shared and owned channels. Check out this tough teaser our RICH team created for Holiday Extras, which earned coverage on the MailOnline and Metro, as well as engaging thousands across social media.



  1. Boy in the Striped Pyjamas
  2. Eat, Pray, Love
  3. Heartburn
  4. Boy Under Water

If you came from our social channels…

  1. 1984
  2. The Bees