A flavour for 2019, by Amy Holt

Food and Drink
January 18, 2019

If there’s one thing we know a lot about (and eat a lot of!) it’s food. From vegans to pegans, the latest diets are constantly changing, and it can be hard to get your head round what is all means, so we’ve put what the experts are saying into something a little more digestible.

The Rise of Veganism

It’s hard to miss the Vegan trend that’s sweeping the nation this year and with nearly three million people in the UK expected to try a vegan diet this year, the country is busting the myth we’re a nation of meat-eaters.

According to a recent study, the UK has just overtaken Germany as the world leader for Vegan food launches, with 16% of new launches being vegan and 34% of consumers saying they’ve cut down on their meat consumption.

The high-street is jumping on the trend, and with multiple launches in January alone, including the Waitrose fishless fish fingers and the infamous Greggs sausage roll, it’s easy to get on board the vegan bandwagon (unless you’re Piers Morgan.)

The Power of Pegan

Even though it’s only one letter change, and you might never have heard of it until now, the pegan diet has been tipped to be one of the biggest food trends of 2019. According to Pinterest, searches for pegan eating are up by a huge 3337%.

So, is it just another diet fad, or something worth paying attention to? In short, the pegan diet combines elements of the paleo and vegan diets and encourages people to eat whole foods that are fresh and organic. It might not be for everyone, but there’s certainly nothing wrong with getting your fruit and vegetable fix.

War on Waste

As people are becoming savvier about food wastage, the food and drink industry is reinventing the wheel when it comes to it.

Whilst 2018 saw the war on the plastic straw, Whole Foods have predicted that 2019 will see an even bigger emphasis on reusing with more shops encouraging customers to be more conscious about their food wastage. M&S is the latest big name to start selling fruit and vegetables free of all plastic packaging in a bid to reduce their plastic waste by 580 tonnes over two years.

Television programmes such as Blue Planet 2 with David Attenborough are also highlighting the devastating impact of plastics on the world’s oceans and raising awareness on a national scale. Brands are tackling the problem head on, with Highland Spring announcing that it will become the first UK water brand to introduce a 100% recycled bottle.

So, have you pledged to cut the plastic this year? What food trend will you be getting your teeth into this year?