This time last year, Reykjavik, Copenhagen and Croatia were just some of the places tipped as the top destinations of 2016, and many of us at Lucre were lucky enough to spend at least a couple of days (or more, in some cases) exploring what these locations have to offer. But twelve months is a long time in the travel industry and with every New Year comes a host of new trends that will influence how, and where, consumers will be heading over the coming year.
As tech has become more integrated into our day to day lives, cities such as Barcelona, Oslo and Vienna have driven innovation to enhance visits to their cities. Think super-fast public transport, city-wide free WiFi and USB charging points on every street corner… this will become even more important over the next year, with tourism boards doing all they can to entice consumers to choose them over alternative options.
A recent survey has revealed that as many as 69% of UK travellers will be going it alone at some point this year, suggesting that solo travel will continue to rise in popularity in 2017. Last year saw a surge in women-only travel companies, perfect for consumers that are looking for enriching travel experiences. As pockets get tighter, we predict that ‘second cities’ will attract more visitors as cheaper alternatives to the capitals that are a bigger burden on budgets. Krakow and Marseille are just a couple of destinations that are already proving popular this year.
Speaking of budgets, we can’t ignore how the unpredictability of the pound will impact where the holidaymaker decides to visit either. Rather than spending savings on a summer holiday abroad, many consumers will opt for a UK break instead. Tourism at home has already benefitted from things like ‘The Poldark Effect,’ and with everything from our coast to crown appearing on screen in programmes such as Victoria, Countryfile and Game of Thrones, consumers have all the more inspiration to holiday closer to home this year. That said, the uncertainty and lower levels of confidence that have become commonplace will also make it harder for consumers to commit far in advance, making way for last minute bookings instead.
So, where will 2017 take you?