Lucre Lucre Latest from I&I Rich

Who we are

Who we are

In 2005 we launched with the intention of getting brands in the news, since then a lot has changed and so have we. With 35 people across two offices we’re working every day to create sharable stories in the news, real world and online.

What we do

What we do

We take briefs and work together with our clients to create the best approach to their communications. This means no two days are the same at The Lucre Group. From stunts to content strategy, crisis management to product drops. We create communications solutions that go beyond PR and reach people where it matters most.

What we think

How we think

We treat your audiences as media channels and earn their advocacy instead of buying it. Influencers are relevant at every level and because we create ideas with storytelling at their heart, then there’s no limit to what we can achieve for you.

Travel and Leisure

Find out how far we’ve travelled

Home and Lifestyle

The Lucre look at home and life

Food and Drink

Eat. Drink. Love.

Tech and Innovation

Not just for geeks!


Making brands more lovable through people and experiences



Tel: 0113 243 1117

30 Park Square West,
Leeds, LS1 2PF


Tel: 020 8741 5900

Ground Floor

70 South Lambeth Road

London, SW8 1RL