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Tag Archives: PR

Missing a trick with GoPro? by Rose Dooley

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It started as a surfer using a botched camera to film his action on the waves. But today, the GoPro camera is now a must-have on any traveller’s packing check list, a technology household name and a dream for any brand wanting its consumers to share experiences in an immersive way. Providing a unique and […]


Making the Most of Switch Search Fever by Rebecca Mann

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With March’s release of the Nintendo Switch console drawing closer, the internet is buzzing with the promise of new gaming experiences for 2017. Whether it’s the return of our favourite plumber pal in Super Mario Odyssey or the console’s unique combination of portable/home gaming, there are plenty of reasons to celebrate its arrival. And, as […]


Pies and puds aplenty for Lucre

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We’re proud to announce two tasty new account wins for our Food & Drink division from one of the UK’s biggest food companies, 2 Sisters Food Group.   We won pitches for both Holland’s Pies, based in Lancashire, and Derbyshire-based Matthew Walker Puddings.   Holland’s Pies, Lancashire baker since 1851, will commence as a retained client, […]


Provenance vs Price: The Future of British Food Post-Brexit

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This month we held our second Lucre Group Ideas & Insight session looking at the Food & Drink sector. The title was Provenance vs Price: The Future of British Food Post-Brexit. A very relevant topic in the current uncertainty of whether Brexit will be an opportunity or a challenge for food manufacturers, retailers and ultimately, […]


CIPR Excellence Awards – we’ve made the shortlist!

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We’re absolutely delighted to tell you that we’ve been shortlisted in the CIPR Excellence Awards in the category of….. *drum roll* Outstanding Mid-Sized Public Relations Consultancy     We’re pretty happy about this!


How much fun is this? make your own new London Tube line sign

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Well this has whiled away the time at Lucre Towers, as we made our own new London Tube line signs.  Our lovely friends at BuzzFeedUK really know how to hit the spot! Naturally, we had our own take on it. There was the fairly literal approach:                   […]


It’s a new day, but is it a new dawn?

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Of all the innovations we might have expected at Lucre Towers, the launch of a new print newspaper wasn’t one of them.  But the New Day is to start its print run next week, the UK’s first new national newspaper for 30 years.  Who’da thunk?  It will be 40 pages and sell for 50p, although it […]


Luckiest Girl Alive – book review

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  When Luckiest Girl Alive by Jessica Knoll was been tipped as the must-read book of 2015, it went immediately onto our reading list.  Yes, it’s taken us a little while to get round to it, but hey, we read a lot! Anyway, the novel entered the UK market in July last year with a […]