Lucre Lucre Latest from I&I Rich

Category Archives: Uncategorized

How to keep your home as cool as can be, by Jenna Greig

Posted on

What’s that peeking out from behind those clouds? Is it…? could it be…? It’s the sun! After weeks of overcast skies and rainy commutes, there’s good news for beer garden lovers everywhere with the weather finally announcing summer. While a sunny day in the park is the favoured summer pastime, sometimes returning to a stifling, […]


The Journalist & PR Debate, by David Parkin

Posted on

It is a confrontation fierce enough to rival a battle between King Kong and Godzilla. But there used to be only one winner. Journalists had the upper hand over public relations people because ultimately, they had the power to either use or bin the press releases they were sent. When I started in journalism PRs […]


Holiday destinations right on our doorstep, by Shannon Grimm-Berghaus

Posted on

With the cycling line up announced for the upcoming Tour de Yorkshire, all eyes are yet again on God’s own County, even more so as a holiday destination. There are times we need a break from our daily routine and what can be better than a weekend or day away from the city? The only […]


The rise of Insta-Gran By Jack Moore

Posted on

Almost every one of us has been there…having a browse on Facebook, checking what our mates got up to at the weekend whilst we wait for the bus, when suddenly a friend request pops up. Upon opening the request, it dawns upon you that Great Aunt Dolly has got Facebook, and she wants to be […]


Making the Most of Switch Search Fever by Rebecca Mann

Posted on

With March’s release of the Nintendo Switch console drawing closer, the internet is buzzing with the promise of new gaming experiences for 2017. Whether it’s the return of our favourite plumber pal in Super Mario Odyssey or the console’s unique combination of portable/home gaming, there are plenty of reasons to celebrate its arrival. And, as […]


Happy New Year!

Posted on

Back to work today after the festive break and we’re raring to go! 2017 is only hours in and we’ve already got some exciting activity in preparation for clients and looking forward to what the New Year has in store. But, before we move on too quickly, it’s worth taking a few moments to reflect […]


Fail, Fake or Fluke

Posted on

Earlier this month, many of us witnessed an unsuspecting customer at an electrical store in Cornwall seemingly cause thousands of pounds’ worth of damage by knocking over four flat screen TVs in an almost domino effect.   Uploaded to YouTube by the store, HBH Woolacotts, the video made the internet rounds and was picked up […]


Damn Daniel, back at it with LG

Posted on

For those more internet savvy people, if we were to say “Damn Daniel” there’s a good chance you’ll know what we’re on about. Back in February this year a snapchat compilation video of an American school kid complimenting his friend, Daniel, quickly moved in to the internet hall of fame.   The unexplainably entertaining video […]


Pies and puds aplenty for Lucre

Posted on

We’re proud to announce two tasty new account wins for our Food & Drink division from one of the UK’s biggest food companies, 2 Sisters Food Group.   We won pitches for both Holland’s Pies, based in Lancashire, and Derbyshire-based Matthew Walker Puddings.   Holland’s Pies, Lancashire baker since 1851, will commence as a retained client, […]


Provenance vs Price: The Future of British Food Post-Brexit

Posted on

This month we held our second Lucre Group Ideas & Insight session looking at the Food & Drink sector. The title was Provenance vs Price: The Future of British Food Post-Brexit. A very relevant topic in the current uncertainty of whether Brexit will be an opportunity or a challenge for food manufacturers, retailers and ultimately, […]