Lucre Lucre Latest from I&I Rich

Category Archives: Feet on the street

Vegetables: a flash in the pan or here to stay? by Sam Orbaum

Posted on

That’s a wrap. The first of February is within touching distance; so close you can hear the sizzle of bacon coming in over the horizon. Toast some bread, slop on the Heinz, take a bite and, just like that, Veganuary is done and dusted for another year. Only, it’s not so simple. Sure, the new […]


The Power of Packaging, by Kate Hutchinson

Posted on

The topic of environmental sustainability has been a widely reported theme of late, and plastic waste has been at the centre of the controversy. Marks and Spencer’s sparked much of the recent conversation, with the sale of their ‘cauliflower steak’, which came under fire not only for the cost but also the excessive packaging. The […]


Lucre News: Lucre has its cake and eats it

Posted on

Leading PR and content agency, The Lucre Group, has today announced its latest account; The Cake Crew. The company is the UK’s largest independent manufacturer of private label cupcakes and is known for producing and supplying own-label cakes to major multiple retailers and discounters. The Lucre Group is supporting the business on the launch of […]


Do you know your Kimchi from your Kraut Juice? by Lottie Wilkins

Posted on

Discard deep-fried grasshoppers, step away from the burger, the brunch bubble has burst people, but you Avocado, you can stay!! Would you like an Instagram optimisation kit with your table for four? What the devil is Japanese Dude Food? Tried fish cooked in vinegar? By the end of 2018, you’ll know all the answers to […]


Top Five Health Benefits of House Plants, by Lilly Wright

Posted on

Now that Christmas trees are brightening up homes around the country (Christmas tree syndrome aside), we’ve been thinking about how adding some greenery to your living space can benefit your health. From snake plants to bonsai trees, cacti to English Ivy, house plants are the perfect room filler, adding that little bit of much needed […]


Five Things You Need To Know About Instagram, by Jack Moore

Posted on

The Jackson Five, high fives and McDonald’s Chicken Selects, it’s a simple fact that all good things come in fives. That’s exactly why we’ve made this simple infographic with five things you need to about one of the fastest growing social media platforms, Instagram. Every month, 16.7 million people in the UK log on to […]


‘Tis the Season for the Big Advert Battle, by Gemma Wilson

Posted on

Christmas, a time of goodwill and great advertising, is here again and for retailers across the UK it’s time to unleash the year’s biggest media spend. Like the glow of twinkling lights and the first chill in the air, awaiting the launch of John Lewis’ campaign has become synonymous with the start of the festive […]


The Video Takeover, by Rose Dooley

Posted on

We’ve all heard the stats, online videos will account for more than 80% of all consumer internet traffic by 2020. But when we are told that videos on Facebook have to get to the point within 3 seconds in order to keep the viewer engaged, how do we compete with all the other moving traffic […]


Breakfast Blunders, by Kate Hutchinson

Posted on

We’ve heard it all before. First, the lecture came from our parents, then we had it from our teachers and now it appears that academics are getting in on the act, too. You know what they say, ‘mothers know best’ and as much as it pains me to say it, they might just be right. […]


Twitter Trials Doubling Character Count… The Internet Reacts, by Jack Moore

Posted on

Ever sat and typed a tweet, then realised you’re roughly three paragraphs over the 140-character limit, then spent 20 minutes performing mental gymnastics in order to share your opinion of the Great British Bake Off with the world. Well those days could soon be a distant memory, as Twitter have announced they’re trialling increasing the […]