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The best travel apps for holidaying like a Travel PR pro, by Gemma Wilson

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Planning a dream holiday can be a pleasure and a pain. With so much choice and limited time to play with, it’s natural that, as with so many things in life, we’re increasingly relying on technology to ensure we get straight to the good stuff during our getaways. As a travel PR team, we’re an […]


Where Lucre goes on leave, by Ben Frith

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From launching landmark London hotels to sending a plane full of drag queens to Lanzarote, at Lucre we’re delighted to work on exciting campaigns with a range of incredible travel brands. Through our work, we can escape the mundane and accumulate an abundance of inspiration that goes on to fuel our own holidays, both in […]


Join us

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We’re always on the lookout for talented people to join our growing team. Whether you’re looking to take your career to the next level or new to the industry and want to work with some well-known brands across the travel, food and drink, tech, home and lifestyle sectors, we want to hear from you. If […]


Love it or hate it? Love Island is the unlikely phenomenal success, by Naomi Stafford

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There are currently only two topics of conversation being widely commented upon and discussed. The first one being the World Cup – even a few days after – and the other, a TV programme focusing on a group of singletons getting cosy in a Spanish villa. Yes, I’m talking about Love Island! Like Marmite, you […]


A London summer in the sky, by Alice Kinsey

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July is the season where you start day dreaming at your desk about the Italian landscapes of Tuscany, the fan in the corner is barely taking your mind off the sweltering heat…wine, cobalt streets and rose bushes are your next haven but until then, I have sourced some of the most glimmering London rooftop bars […]


Who is really winning the World Cup? by Louis Walters

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In case you haven’t heard, it’s coming home. World Cup fever has swept the nation, with retro England shirts aplenty, New Order blasting from back gardens and Liam Gallagher appearing on every festival bill in the country making it feel all very circa 1990s. Just like a scorned lover, I’m trying to forget about the […]


Is Instagram changing the way we travel? by Luisa Roberts

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Whatever happened to seeing where your travels may take you and the excitement of discovering hidden gems by chance? Increasingly, a new wave of social-savvy travellers are opting for a very different style of travel, including meticulously planned itineraries, curated with the help of a modern-day travel agent: Instagram. With over 800 million monthly active […]


Lucre News: Meadowhall buys into The Lucre Group

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We are pleased to announce Meadowhall, one of the nation’s most prestigious fashion and lifestyle hotspots based in Yorkshire, as The Lucre Group’s newest account. One of six super-regional shopping destinations in the UK, with over 290 stores and more than 50 places to eat and drink, Meadowhall has played a fundamental role in the […]


#KeepTheSecret – Is it worth it? by Philippa Barker

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A five-month waiting list with a price tag of £200…is the much talked about Harry Potter and The Cursed Child play worth it? Well yes, frankly it is. It was hard to completely miss the launch of the hotly anticipated play back in 2016 and whilst I can’t say I am a die-hard HP fan […]


The Meghan Markle effect, by Rose Dooley

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You may have noticed a rather significant wedding taking place last weekend with the United Kingdom in the global media spotlight once again for its popular young royals. Amal Clooney’s yellow dress won the best-dressed guest award, Princess Charlotte stole our hearts as the cutest bridesmaid and Tom Hardy’s shaved head got us all curious […]