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The Journalist & PR Debate, by David Parkin

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It is a confrontation fierce enough to rival a battle between King Kong and Godzilla. But there used to be only one winner. Journalists had the upper hand over public relations people because ultimately, they had the power to either use or bin the press releases they were sent. When I started in journalism PRs […]


Experience the UK’s best metropolitan festivals, by Emma Baylis

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As a seasoned festival goer, it’s only taken me until recently to experience a metropolitan festival – a concept that’s been slowly on the rise in the UK and is now a booming part of this country’s live music scene. It’s not hard to see why. Whilst trudging across muddy fields and not showering for […]


Camel milk, anyone? 2017’s crazy food and drink trends, by Shannon Grimm-Berghaus

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Here at Lucre, we love food (who doesn’t?) and with it being the year of all things unicorn themed, chocolate ladened and charcoal coloured, there are some certain trends we should seriously be looking out for. Dairy-free lovers should look past the almond and soy milk – it’s time to think camel. Camel milk is […]


Our favourite top 5 summer cocktails by Laura Duncan

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Even though it may feel a bit far from summer at the moment with the intermittent sunshine amidst cold and grey weather, you can brighten your day with our top picks for summer cocktails. Where you will most likely recognise or know some very well, others might surprise you by their cheeky twists, and leave you […]


Making the most of your outdoor space by Nick Horbowyj

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As the days grow longer and the sun shines brighter, attention shifts back to our outdoor living areas. Whether it’s a balcony, small courtyard garden or vast expanses of lawn, there’s an abundance of exciting and cost-effective methods to spruce up an alfresco space. Here are some trends set to take 2017 by storm: Indoor […]


The Marketing Industry’s Biggest Coup? Beer Yoga is coming to a park near you, by James Harris

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The ancient practice of yoga, which finally gained prominence in the West in the 1980s, is undergoing a rebrand as yogis across Germany, Australia and the Far East are taking to enjoying a bottle of their favourite tipple while seeking mental, physical and spiritual nirvana. Known as Beer Yoga, it’s the latest health and fitness […]


Lucre’s Trending Bucket List Destinations for Summer 2017, by Harriet Ball & Shannon Grimm-Berghaus

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Nothing excites us more than packing our bags and whisking ourselves away to destinations new. Each year we read and hear about places that inspire us and our wish list grows ever longer. We asked around to find out the destinations and holiday experiences that are on the bucket list for the Lucre team this […]


Holiday destinations right on our doorstep, by Shannon Grimm-Berghaus

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With the cycling line up announced for the upcoming Tour de Yorkshire, all eyes are yet again on God’s own County, even more so as a holiday destination. There are times we need a break from our daily routine and what can be better than a weekend or day away from the city? The only […]


The rise of Insta-Gran By Jack Moore

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Almost every one of us has been there…having a browse on Facebook, checking what our mates got up to at the weekend whilst we wait for the bus, when suddenly a friend request pops up. Upon opening the request, it dawns upon you that Great Aunt Dolly has got Facebook, and she wants to be […]


What Does the Facebook Rocket Icon Mean? By Becky Mann

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Over the last few weeks, people may have noticed Facebook users sharing rare sightings of the lesser-spotted Facebook rocket on their social feeds, calling for the community to confirm its purpose on their timeline. For those not yet in the know, Facebook has introduced the rocket icon to just a handful of users as part […]