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Lucre’s Trending Bucket List Destinations for Summer 2017, by Harriet Ball & Shannon Grimm-Berghaus

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Nothing excites us more than packing our bags and whisking ourselves away to destinations new. Each year we read and hear about places that inspire us and our wish list grows ever longer. We asked around to find out the destinations and holiday experiences that are on the bucket list for the Lucre team this […]


Holiday destinations right on our doorstep, by Shannon Grimm-Berghaus

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With the cycling line up announced for the upcoming Tour de Yorkshire, all eyes are yet again on God’s own County, even more so as a holiday destination. There are times we need a break from our daily routine and what can be better than a weekend or day away from the city? The only […]


The rise of Insta-Gran By Jack Moore

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Almost every one of us has been there…having a browse on Facebook, checking what our mates got up to at the weekend whilst we wait for the bus, when suddenly a friend request pops up. Upon opening the request, it dawns upon you that Great Aunt Dolly has got Facebook, and she wants to be […]


What Does the Facebook Rocket Icon Mean? By Becky Mann

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Over the last few weeks, people may have noticed Facebook users sharing rare sightings of the lesser-spotted Facebook rocket on their social feeds, calling for the community to confirm its purpose on their timeline. For those not yet in the know, Facebook has introduced the rocket icon to just a handful of users as part […]


Foodie Favourites by Ali Gwynne

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Where Brits are headed in the culinary world The results are in and it’s official, we’re a nation of foodies – well, sort of. Coining the term ‘Culinary Magpie’, the latest Great British Chefs Insight report has shown a real resurgence of food trends from 50-60 year ago, with foodies looking to cook things from […]


Brexit and the homeowner: what can we expect? by Jenna Greig

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In not-so-breaking news, this week Theresa May triggered Article 50 and in doing so, ushered Britain head first into Brexit negotiations. For months, every industry in the UK has been pondering Brexit’s impact; how will it affect international travel, for example, or what will the impact be on the pound? All jokes aside, we’re in […]


Don’t worry, be Danish by Gemma Wilson

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The concept of hygge proved to be a publishers’ dream in 2016 with seemingly everyone in Britain subscribing to the Nordic philosophy of wellbeing and simple home comforts. But the benefits of thinking Danishly extend beyond interior design. A new report (released in March 2017) has identified the top 20 happiest countries to live in, […]


Agency News: Raw-ring success for Lucre

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(The team from Lucre working on the Natures Menu account, with their pets; Top L2R – Janine with Ruby, Rose with Billie. Bottom L2R – Tamarind with Murphy, Emma with Oscar) Leading PR and content agency, The Lucre Group, has today announced its latest account win for its Home & Lifestyle division; Natures Menu. Natures […]


To see or not to see? How our senses affect our relationship with products, by Ryan Lewis

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Everybody has heard the old adage “you eat with your eyes” but is it true? In the last month over the course of two very different culinary dates, my girlfriend and I have really put that theory to the test. Firstly, an extremely visual food sensation at Leeds’s only Michelin-starred restaurant The Man behind the […]


There’s No Place Like Home by Ben Frith

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In its most recent ‘Best Places to Live’ report, The Times named Leeds as the best cultural place to live in the UK, beating cities like London, Bath and Manchester to come out on top! We’re a little biased of course, but we tend to agree. Our home city is almost unrecognisable from what it was […]