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Author Archives: lucreteam

‘Tis the Season for the Big Advert Battle, by Gemma Wilson

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Christmas, a time of goodwill and great advertising, is here again and for retailers across the UK it’s time to unleash the year’s biggest media spend. Like the glow of twinkling lights and the first chill in the air, awaiting the launch of John Lewis’ campaign has become synonymous with the start of the festive […]


The Video Takeover, by Rose Dooley

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We’ve all heard the stats, online videos will account for more than 80% of all consumer internet traffic by 2020. But when we are told that videos on Facebook have to get to the point within 3 seconds in order to keep the viewer engaged, how do we compete with all the other moving traffic […]


Breakfast Blunders, by Kate Hutchinson

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We’ve heard it all before. First, the lecture came from our parents, then we had it from our teachers and now it appears that academics are getting in on the act, too. You know what they say, ‘mothers know best’ and as much as it pains me to say it, they might just be right. […]


Twitter Trials Doubling Character Count… The Internet Reacts, by Jack Moore

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Ever sat and typed a tweet, then realised you’re roughly three paragraphs over the 140-character limit, then spent 20 minutes performing mental gymnastics in order to share your opinion of the Great British Bake Off with the world. Well those days could soon be a distant memory, as Twitter have announced they’re trialling increasing the […]


Techy Travellers, by Naomi Busuttil

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Many of us will admit that even in life’s most precious moments, we just can’t put down our phones. This is probably most relevant when on holiday and we find that while we should be soaking up the culture and relaxing, we’re instead snapping away for Instagram content, checking emails and scrolling through our social […]


See ya, summer, by Eleanor Webster

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With summer so nearly over, we find ourselves now looking to our next summer holiday (seems miles away, doesn’t it?). We almost always take a break to get that much deserved time out to relax and reset, but don’t let the chilly days and darker evenings be the reason to put you off your next […]


Finger-lickin’ Mad by Bianca Matley

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Are you one to pull your phone out to pay contactless or flick your wrist at every opportunity to make a payment that little bit faster (and cooler)? Mashable’s latest report might not be a surprise to you if so – a KFC in Hangzhou, China is testing a new facial recognition payment system. So […]


Dabbling with Deskercise, by Nick Horbowyj

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Although having missed the boat to being ‘beach body ready’ with a flight to Greece looming and still the not-so-proud owner of a little excess baggage around the middle, there is no better time than now to start making small steps to a slightly more active lifestyle (or so I’ve heard). One of the issues […]


Three travel trends we can get on board with, by Harriet Ball

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The way in which we choose to travel has changed significantly over the past few years. Millennials are living in the moment and want it all. The majority can’t afford a mortgage so their money goes on travel and living life to the full. If it doesn’t look good on Instagram, it’s a no-go, and […]


The Dark Side of Social, by Naomi Busuttil

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If you have ever noticed an influx of direct traffic to your website but can’t identify the link or search terms that encouraged it, then you have probably fallen victim to the sorcery of ‘dark social’. This isn’t witchcraft though, it’s quite simple – it’s content shared privately either via a messaging app, text message, […]