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Getting Romantic with Technology, by Rose Dooley

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The Valentine’s hype hit us hard this week with countless brands all competing to win the hearts of their audiences using clever stunts and creative campaigns. As expected, the M&S Dine in for Two deal remained a popular talking point ensuring that shelves in the retailer’s food aisles were stripped bare by supper time. Competing […]


Keep it relevant – Facebook News Feed changes, By Brett Cullen

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Facebook is ramping up its efforts to make scrolling through News Feed a better experience with a series of recent updates aimed at making it a place full of content that’s more relevant to an individual users’ needs. Therefore, it’s more important than ever that the way brands communicate on the social media juggernaut’s platform […]


Waste Not, Want Not by Ali Gwynne

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Cut down on food waste and save money It’s a common conundrum, you pass the supermarket on the journey home from work, unable to recall what’s in the fridge. Consequently, you end up buying meat, bread and milk that you not only don’t need, but will inevitably have to throw out when it spoils. Unnecessary […]


Power of the Plant? By Kristine Østergaard

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As referenced in our summary of 2017 food trends, there are a number of food and drink movements which look set to influence our dining decisions over the coming months. But how does a trend manifest itself in our daily lives and in what situations are we exposed to them? Do we explore at home, […]


Hygge’s out and Lagom’s in – but why are we so taken with Scandinavian trends? By Jenna Greig

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In case you missed it (and I’m certain you didn’t), in 2016 cosiness received a Scandinavian rebrand and suddenly you couldn’t open a magazine without being confronted with the almost unpronounceable Hygge (hue-ga). The age-old Danish phrase is more accurately translated to a comfortable state of being or a warm feeling of contentment, yet in […]


Going green in 2017 by Nick Horbowyj

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Is green the theme for 2017? Nick Horbowyj, amateur lover of all things interiors, gives his thoughts on how to incorporate Mother Nature’s palette into your home this year. Green with envy Firstly, attention must be paid to the 2017 Pantone Colour of the Year aptly named, Greenery. Described by Elle Décor as the world’s […]


2017 in Travel, by Ben Frith

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This time last year, Reykjavik, Copenhagen and Croatia were just some of the places tipped as the top destinations of 2016, and many of us at Lucre were lucky enough to spend at least a couple of days (or more, in some cases) exploring what these locations have to offer. But twelve months is a […]


Make Skegness great again, by Emma Baylis

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http://www.itv.com/news/calendar/2017-01-22/skegness-ranked-as-worlds-9th-worst-holiday-destination/ A report this weekend revealing that seaside resort Skegness has been ranked as one of the world’s worst holiday destinations has touched our hearts here at Lucre. Not only do a few of us recall happy memories spent on the beach (or at Butlins), but we think Skegness deserves the chance to redeem itself […]


Making the Most of Switch Search Fever by Rebecca Mann

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With March’s release of the Nintendo Switch console drawing closer, the internet is buzzing with the promise of new gaming experiences for 2017. Whether it’s the return of our favourite plumber pal in Super Mario Odyssey or the console’s unique combination of portable/home gaming, there are plenty of reasons to celebrate its arrival. And, as […]


What 2016 taught us in the world of video content…by Rose Dooley

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A New Year, a new start. 2017 has arrived and we’re already marching through the month with the force of a January gale force wind. But, as we focus on the new and exciting prospects that 2017 may hold, it’s important to look back and take inspiration from what we have learnt from the last […]