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The Video Takeover, by Rose Dooley

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We’ve all heard the stats, online videos will account for more than 80% of all consumer internet traffic by 2020.

But when we are told that videos on Facebook have to get to the point within 3 seconds in order to keep the viewer engaged, how do we compete with all the other moving traffic on our social feeds?

 

Here at Rich, we’ve come up with five simple tips to follow when creating content, in order to make your videos as Facebook friendly as possible;

Craft a descriptive title and post. In order to get the viewer to play and watch your video, you need to ensure that the post is to the point and summarises exactly what the content includes.

Make each second count. The first frame should hold inviting, captivating content to ensure your video grabs and holds the viewers’ attention.

Subtitles are a good thing. With most people now watching and consuming video via their mobile phones and 85% of videos being watched without sound, you can still get your key messages across via the power of subtitles.

Experiment with different types of video content. Facebook Live encompass a new way of sharing content and also ranks higher on Facebook algorithms.

Encourage clients to invest that little bit extra and it will go a long way. Boosting your video from as little as £200 can see vast differences in likes, shares and engagement.

 

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