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Getting Romantic with Technology, by Rose Dooley

siri-love

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The Valentine’s hype hit us hard this week with countless brands all competing to win the hearts of their audiences using clever stunts and creative campaigns.

As expected, the M&S Dine in for Two deal remained a popular talking point ensuring that shelves in the retailer’s food aisles were stripped bare by supper time. Competing for the quirky content title, Dominos launched novelty pizza engagement rings and Poundland created a £7 meal for two (including meatballs avec Pot Noodle on the cards).  In fact, throughout the food and leisure industries there were countless examples of Valentine’s campaign coverage in mainstream and social media alike.

But what about those outside of the gift or food markets? How do companies based in the tech sector still woo the public (and media) without a clear link to wining and dining or traditional romantic treats? The answer is simple, they provide content/services that people can use to enhance the day itself. Rather than dedicated discounts or dramatic dresses made of rose petals, they use innovation to grab our attention and enhance our experience. After all, that’s what technology is all about.

Some of our favourite examples included a Valentine’s themed filter from the photo sharing app Snapchat, providing its users with an opportunity to create themed-content for their feeds. Tech giant Apple also surprised us with a great Valentine’s upgrade from our favourite voice controlled PA Siri. From reminders to pick up flowers and romantic restaurant suggestions to cheeky chat up lines, it had lots to offer those hopeless romantics among us.

Siri - Will you be my Valentine

For us, this just goes to show that you don’t always have to be at the ‘heart’ of an occasion to make the most of it. Technology isn’t always seen as the most romantic of sectors. However, as long as you create your campaign from a consumer-led insight, habit or need, the opportunities are endless whatever sector you are in!

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