Lucre Lucre Latest from I&I Rich

creative engine.

Ideas and insights (or i&i) is where we create new campaigns and concepts, using the genuine insight we've gained from our experience and expertise.

We work with a whole host of clever people, across our four sectors; including, home and lifestyle gurus, trend bible, designers, journalists and a bunch of strategists and clever thinkers in the corporate and creative fields. Blended with our 'feet on the street’ approach and our regular debates we think we have insight and ideas nailed.



We love a good debate! That’s why we run Round Table events with key commentators from the industry every six months. We explore different topics each time that sit within our four key sectors – Food & Drink, Home & Lifestyle, Travel & Leisure and Tech & Innovation.

Here’s a look at some of our past Round Table events.

Provenance vs Price: The Future of British Food Post-Brexit

This month we held our second Lucre Group Ideas & Insight session looking at the Food & Drink sector. The title was Provenance vs Price: The Future of British Food Post-Brexit. A very relevant topic in the current uncertainty of whether Brexit will be an opportunity or a challenge for food manufacturers, retailers and ultimately, […]

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The Road To Rio: The Impact of the 2016 Olympic Games

In April 2016, the Lucre Group hosted its first ever Rich Ideas and Insights (I&I) event, entitled The Impact of Rio, an examination of how the Rio Olympics will impact the Home & Lifestyle, Travel and Food & Drink sectors. As the latest addition to the Lucre family, I&I is about keeping our thinking fresh, […]

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Lucre Social

On this page we’ll share what we’ve been thinking, what we’ve seen, what we’re doing and the stuff we just really, really like.

We’ll also keep you updated on our I&I events, when we bring together the best people to talk about the topics you need to know more about.

And we have a hell of a lot of fun doing it, too.
We reckon you'll love it.
  • October 1, 2018
    World Vegetarian Day 2018 Lucre Unsplash

    Will you be going cold turkey? by Polly Robinson

    By lucreteam

    Traditionally, we’re a meat loving nation. Famously known for our love of fish and chips, Sunday roasts and naming chicken tikka masala our national dish (yes, we really did that) it’s difficult to escape from meals that don’t include a slab of meat.

    Yet with trends like ‘Veganuary’ and ‘meat-free Monday’ the amount of meat we’re eating is falling, which have helped a quarter of UK dinners to become free of meat or fish.

    Studies have also shown that vegetarians have better overall health and are less prone to heart disease, diabetes, obesity, cancer and other health problems compared to meat-eaters. With the population becoming more aware about what they’re eating, meat-free days are now a natural occurrence for many.

    Today, #WorldVegetarianDay is your chance to celebrate all things veggie.

    Whether it’s to improve overall health or just trying to live more conscientiously, millions of people around the world will be giving this day a go, some with the intentions of carrying on.

    But what are the main reasons people fail and fall back to eating meat?


    A primary factor for people switching back to meat is its convenience. As so many of us have been brought up to view meat as the focus of a dish, we become a little lost when it’s taken out and struggle to replace it. But the most exciting part of becoming a vegetarian is exploring a whole new range of taste experiences. Instead of piling your plate with meat and potatoes, try adventuring into new territory by trying dishes from India, Israel or Taiwan: the countries with the highest rate of vegetarianism. These new flavors and textures will take your focus off what’s missing from your plate and shift to what’s new and interesting


    With reports of a third of vegetarians admitting to eating meat every time they get drunk, nights out can quite often be the fall of your veggie streak. However, one of the easiest solutions to prevent this is stocking up on vegetarian alternatives, like Quorn chicken nuggets or opting for a veggie wrap.

    “I needed the protein”

    Despite so many people giving up meat in an attempt to improve their health, most will return to eating it with reports of “feeling too tired from too little iron” or just “needing the protein.” Typically, this is due to a few simple factors that can be easily solved, beginning with not just assuming something is healthy just because it’s vegetarian. A healthy vegetarian diet is a balanced one, meaning you should consider eating a range of colourful fruits and dark green, leafy vegetables alongside proteins like; tofu, eggs, beans and lentils. When you can, try to avoid processed meat substitutes which tend to be higher in calories, fat and sodium to make a quick meal instead of a nutritious one.

    Going cold turkey

    Transitioning smoothly from four legs, to two legs, to no legs is the most effective way to switch to a vegetarian diet. You don’t have to stop eating meat all at once, just begin to reduce your intake by slowly cutting out red meat, then white meat and once you’re ready, take fish out of your diet. You can ease the shock of transitioning by allowing yourself to eat pasta, meat substitutes and cheese to make it more pleasant and slowly reduce these as you explore a range of more exciting and healthier meals.

    Read >
  • September 10, 2018
    The Box, World Suicide Prevention Day

    Taking suicide out of the Box, by Ryan Lewis

    By lucreteam

    Today is World Suicide Prevention Day. A day set aside each year by the World Health Organisation (WHO) and International Association for Suicide Prevention (IASP). I, like many people, have experienced the devastating effects that suicide has on both a family and an individual. My Dad (step-father) took his own life in 2016. My Mum and I deal with the consequences every day of this terrible loss. In many ways, it was even more crippling for my Mum who lost her own Dad in the same way. I never knew my Grandad because of suicide and it is upsetting to realise that any children I may have, will also never know their Grandad.

    Suicide is a difficult subject for so many reasons and one that many people find hard to talk about, but as a society, it is one we need to address. According to WHO, nearly 3,000 people on average commit suicide daily. The causes of suicide are, of course, complicated, but many are influenced by psycho-social, cultural and environmental risk factors that can either be prevented or addressed. There is strong evidence indicating that adequate prevention can reduce suicide rates.

    As part of my job here at Lucre and within the RICH team, I have the privilege of creating and making films to tell stories every day. I know the power of film to tell a story, which is why I chose this World Suicide Prevention Day to make what you see now, to tell my story and convey some of my feeling and sentiment about the effects of my Dad’s suicide on me.

    It wasn’t an easy film to make but it was one I felt needed to be done. The words of the script which I deliver on the film were ones that had churned in my head and heart for over two years. I’ve felt enough time has passed to finally write them down and share them with others. I shot the film last week, at home, in the room where my dad committed suicide, and it was a difficult experience. I don’t have the best voice in the world (who ever likes hearing their voice recorded?) but due to the nature of what I had written, no-one else could really narrate the film.

    I would like the film to be seen by as many people as possible, to be shared far and wide, all in the hope that it will reach other people who may have been affected by a similar loss and provide some hope and inspiration in what we can achieve by addressing the subject. So, please share this film if it moves you to do so.

    My Dad was my hero in every sense of the word. The sad physical and subsequent mental illness that led to his premature death was, without a doubt, the hardest episode of my life to watch and be involved in. The questions; “Could we have done more?” “What did we miss?” “Did he know how much we loved him?” remain unanswered. There isn’t a day that goes by when I don’t think of him and wish he was still here, so I could ask or tell him something, share a joke or just get one of his big bear hugs.

    The aims of World Suicide Prevention Day, are:

    • Raise awareness that suicide is preventable
    • Improve education about suicide
    • Spread information about suicide awareness
    • Decrease stigmatisation regarding suicide

    It is my hope that this film, ‘The Box’, can help to meet a few of those aims.

    I would like to thank Steve Lord who shot this film so beautifully and my colleague, Rebecca Mann, who edited the film.

    If you would like more information or support around suicide, then below are just a few links to some great organisations and charities who can help:

    Read >
  • August 28, 2018
    Creative Flat lay fashion style with camera, sunglasses, smart phone

    The best travel apps for holidaying like a Travel PR pro, by Gemma Wilson

    By lucreteam

    Planning a dream holiday can be a pleasure and a pain. With so much choice and limited time to play with, it’s natural that, as with so many things in life, we’re increasingly relying on technology to ensure we get straight to the good stuff during our getaways.

    As a travel PR team, we’re an inspired and informed bunch when it comes to making the most of our annual leave allowance. The Lucre Leeds office shares their recommendations for the best, free travel apps to install now that will help you discover a new destination and get more out of your next holiday.

    Initial Planning:

    Culture Trip

    Culture Trip app logoWhilst Trip Advisor and Lonely Planet have long been favourite tools for holiday planning, if you’re looking for off-beat ideas, Culture Trip is a great place to start. Its collection of round-up articles are perfect for living like a local or at least considering things to see, do and eat beyond the tourist traps. The coverage is extensive – most cities, regions and countries are covered by hundreds of articles that will whet the appetite. Check out your chosen location or use it for inspiration for where you might like to visit next. (Free, iOS and Android)



    HEHA! Trip Planner

    HeHa! App logoOnce you’ve chosen your location, the planning really starts. Luckily our fantastic client, Holiday Extras, has developed a new app to help pull all your ideas and trip information together, making the process so much easier. HEHA! stores your booking confirmations, your itinerary and your wish list excursions in one, easy to see place and will send you a reminder if there are things left on your to-do list. Because we all need a little help staying on top of life admin! It even enables you to have group conversations with your travel pals within the same app, so you can share ideas, discuss the details and document your travels via photos and links uploaded to your space. (Free, iOS and Android)


    While You’re Away: app logoSince data roaming charges were dropped in most of Europe, the issue of accessing maps has become less of a concern on the continent. But, that said, there are still pockets of the planet where data access is difficult on the move and this app is perfect for such moments. With 50 million downloads it’s become a life saver for travellers on the road, providing access to detailed offline maps for destinations worldwide. Explore points of interest or create your own pins to plan your personalised trip and navigate confidently whether you like to bike, hike or take to the open road. Give it a go when you fancy a change from Google Maps, or you forgot to download the map in advance. (Free, iOS and Android)



    Citymapper app logoThere’s nothing quite like that feeling of faint unease when you realise you have no idea how to get anywhere in a brand-new city, without racking up an impressive Uber bill. That’s where Citymapper comes in. This handy app will make you feel at home on public transport systems in city break destinations, giving clear instructions on how to get from A to B fuss-free and often how much it will cost you, too. If you’re more comfortable above ground than below, you can make the selection of bus only and cycle routes. (Free, iOS and Android)



    Google Translate

    Google Translate app logoWhether you’ve planned every minute of your holiday or opting for a more spontaneous experience, there’s every chance a little local lingo will help you get that bit more out of your break. From having a friendly chat with the neighbours to booking a recommended restaurant, you’ll likely have a better reception and outcome if you can speak the language. Speaking English in a generic accent is just not going to win you any favours. Get a better table, an insider tip and practice good traveller etiquette with Google Translate, which can help find the right phrase and top up your language skills on the move. (Free, iOS and Android)



    Read >
  • August 17, 2018
    Phone at table, no conversation

    Keeping conversation alive, by James Harris

    By katiepepper

    How is the restaurant industry incentivising conversation?

    According to Ofcom, Brits check their phones every 12 minutes and spend more than a day per week online. The report also highlights that the likes of WhatsApp, Snapchat and Skype mean that we’re spending less time talking on the phone.

    The report coincides with news from Facebook and Instagram that they’re releasing tools which will limit the amount of time users will spend on their apps. Meanwhile France has gone a step further by banning smartphones and tablets for under 15-year-olds in schools across the nation come September.

    So, are we really killing the art of conversation and who’s to gain? Well, despite a third of us apparently feeling stressed without a phone by our side, some savvy brands are riding the media wave perfectly.

    Contact Bar and Kitchen in Sydney is now rewarding well-behaved customers that forego their phones with wine, and Drinks Business reports that similar projects in the US and Israel have seen diners offered 50% of a meal.

    Will these measures keep conversation alive and will others follow suit? It won’t be long before we find out.

    Read >
  • August 15, 2018
    Porto, when Lucre goes on leave

    Where Lucre goes on leave, by Ben Frith

    By lucreteam

    From launching landmark London hotels to sending a plane full of drag queens to Lanzarote, at Lucre we’re delighted to work on exciting campaigns with a range of incredible travel brands. Through our work, we can escape the mundane and accumulate an abundance of inspiration that goes on to fuel our own holidays, both in the UK and abroad.

    And if there’s anything we’ve learnt whilst creating bespoke communications strategies for our travel clients, it’s where to go for a well-earned break ourselves. But where will we swap London and Leeds for this summer? Look no further…

    Porto, Portugal

    Porto, when Lucre goes on leave

    Where Lisbon has crowds, Porto has charm. Notably more laidback than its southern sister, people flock to Portugal’s second city for its medieval influences, famous facades and signature tipple (it’s in the name!). The saying goes that people make a place, so we couldn’t write about our love for this place without mentioning those that call it home, who happen to be some of the friendliest around. Walk the Luís Bridge, take in the view from Passeio das Virtudes and go tile-spotting at São Bento train station – you’ll never want to come back!

    Istria, Croatia

    Arena One 99 Glamping. Pictures © Karen Harvey (

    Arena One 99 Glamping. Pictures © Karen Harvey (

    Forget Dubrovnik, Hvar and Zagreb and pitch up in Pomer instead. We’ve been lucky enough to work on the launch of Croatia’s very first glamping destination, Arena One 99 Glamping, for the past couple of months and joined Stylist, The Sun and there for a taste of the Istrian sun. Combine the glampsite’s picturesque pebble beach, delectable servings of seafood and revitalizing spa treatments and you’ll quickly understand the appeal of the Adriatic’s newest hot spot – and that’s not even mentioning its proximity to Pula and the region’s Brijuni National Park. Did we mention its wine culture?

    Venice, Italy

    Sun, sights and sand aren’t always the first combination of words that come to mind when you think of Venice. However, ever since I stepped foot on The Lido on a city break there in 2015, I’ve been counting down the moments until I can go back. There’s no need to deliberate between a beach break and city escape here. You can get the best of both worlds by cooling off on the sand after a day of exploring all that the city has to offer and tucking into as much gelato as possible along the way!

    Read >
  • August 6, 2018
    The Lucre Group team

    Join us

    By lucreteam

    We’re always on the lookout for talented people to join our growing team.

    Whether you’re looking to take your career to the next level or new to the industry and want to work with some well-known brands across the travel, food and drink, tech, home and lifestyle sectors, we want to hear from you.

    If you think you’re just who we’re looking for and you want to get in touch, please contact:

    London: | 020 8741 5900

    Leeds: | 0113 243 1117


    Read >
  • July 17, 2018
    Love Island 2018, Lucre

    Love it or hate it? Love Island is the unlikely phenomenal success, by Naomi Stafford

    By lucreteam

    There are currently only two topics of conversation being widely commented upon and discussed. The first one being the World Cup – even a few days after – and the other, a TV programme focusing on a group of singletons getting cosy in a Spanish villa. Yes, I’m talking about Love Island!

    Like Marmite, you either love it or hate it but if ITV2’s ratings are anything to go by – averaging two million viewers per episode – it seems most of the nation fall into the former category. So, just what is the secret of Love Island’s success and how has it become such a massive hit?

    We’re all old romantics at heart

    There may be a lot of dating and relationship shows already on TV, but it would seem we can’t get enough of them. Dinner Date, Take Me Out and, more recently, the return of Blind Date, we all live in the hope that everyone has their very own Prince Charming out there somewhere. Nothing fills our hearts and makes everything seem a little brighter, than seeing two people fall in love and live happily ever after.

    Love Island is a cross between a dating programme and Big Brother. We all know how popular Big Brother was back in the day, so it’s no surprise that the format for Love Island works and connects with a lot of people.

    Who doesn’t love a bit of eye candy on an evening

    Being conservative won’t get you far in reality TV, so Love Island has had to adapt a format that is different and draws in the viewers. A big part of its winning formula are the contestants. The more controversial and louder the characters the more drama will happen, which makes for great TV.

    There’s no doubt that the contestants are chosen for a reason.  They’re all young, attractive and confident enough to strut around in swimwear. This makes the show even more engaging to watch and is spot on when it comes to the programme’s target demographic – millennials.

    Anything can happen as there are live elements

    There are cameras everywhere to capture the Islander’s antics – 73 in total! While it is not live with each episode usually shot one to two days in advance, most of what is broadcast is true and has happened, making it even more appealing. Yes, even the Hayley, trees and Brexit comment was all down to her! We never quite know what is going to happen and all the ‘grafting’, ‘mugging off’ and ‘cracking on’ can be captured for our pleasure.

    Everyone wants a bit of the action…

    And we don’t mean immediate sign-ups for the next series. From a dedicated app where you can couple up with a washboard-ab beauty in virtual reality to an online shop – personalised water bottle or phone case anyone? – collaborations with stores like Superdrug which has boosted their profits and the inevitable post-show charcoal toothpaste, NutriBuddy, InTheStyle, Boohoo and PrettyLittleThing #ad(s), they’re all making money, too.

    You’ve got to hand it to it Love Island; it’s topping the charts when it comes to reality TV. It’s been rumoured, due to the success of the programme, it will continue to run for another five years, so we can look forward to more singletons finding ‘the one’ until 2024. Now there’s a scary thought for you!

    Read >
  • July 9, 2018
    London rooftop bars

    A London summer in the sky, by Alice Kinsey

    By lucreteam

    July is the season where you start day dreaming at your desk about the Italian landscapes of Tuscany, the fan in the corner is barely taking your mind off the sweltering heat…wine, cobalt streets and rose bushes are your next haven but until then, I have sourced some of the most glimmering London rooftop bars to enjoy in this oh-so-beautiful weather. 

    Sushi Samba

    Acclaimed for its high heights and cocktails, nothing is done on a small scale here. Sipping your Negroni at golden hour will make you believe you are gazing into a Renaissance painting of the twenty-first century: ethereal mixed with industrial architecture.

    Heron Tower, 110 Bishopsgate, EC2N.

    Sky Garden

    Everything is in the name. If you ever wondered what a trip through luscious lands of greenery can look like on the 35th floor, high up between the clouds as pink hues course over the River Thames, then this is your place. Book in advance, buy a bottle with your date and enjoy the serenity that these vibrant gardens and chilled music can give you in an al fresco-like scenario.

    1 Sky Garden Walk, EC3M.


    French for a beautiful avifauna cage where exotic birds parade around, you can understand this bar’s namesake. A little bit of luxury with added altitude amidst the city’s hustle and bustle, it should be your go-to when needing a little break from it all. Sip on an Old Fashioned whilst taking in the views and a cosy under a blanket when the sun sets over the cityscape.

    22-25 Finsbury Square, EC2A 1DX.

    Queen of Hoxton

    East London Queen of Rooftop bars. Loud music. Great vibes. Chilled atmosphere. You don’t need much more than this.

    1 Curtain Road, EC2A.

    Rumpus Room at the Mondrian London

    Walking into the 1970’s Palm Springs era, you’ll be greeted by St Paul’s Cathedral across the bridge. Following their desert vibes, the cocktail list offers an extensive range of both American and British twists on our favourite classics. A great option after an afternoon gazing at your favourite artists in the Tate nearby.

    20 Upper Ground, SE.

    Trafalgar St James

    Trafalgar St James boasts a vibrant energy and youthful aura, most likely from the bustling streets of the infamous Trafalgar Square just below. With panoramic views of London, you can wind down whilst sipping on sangria after a walk through St James’ park or a trip to the National Gallery.

    2 Spring Gardens, SW1A 2TS.

    Frank’s Cafe

    A cultural car park rooftop hosting unrivalled art in Peckham. This place turns into an oasis the minute it opens its doors in summer.

    95A Rye Lane, SE15.

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  • July 5, 2018
    World Cup 2018 alternative list, the Lucre Group

    Who is really winning the World Cup? by Louis Walters

    By lucreteam

    In case you haven’t heard, it’s coming home. World Cup fever has swept the nation, with retro England shirts aplenty, New Order blasting from back gardens and Liam Gallagher appearing on every festival bill in the country making it feel all very circa 1990s.

    Just like a scorned lover, I’m trying to forget about the past, think positive thoughts and head down the pub at any given opportunity. But I’m not getting carried away (much), so here’s an alternative list of those who have already won the ‘Greatest Show on Earth’.

    Robbie Williams

    Now, I’m not going to lie, I wasn’t expecting the first performance by an Englishman at the World Cup to be in the shape of a forty-year-old ex-boyband member from Stoke, but I can dare to dream. Eyebrows were raised and heads scratched when the Russians chose Robbie to open their ceremony, with the whole world watching. Turns out, Robbie is massive over there, adored by many Russian powerhouses and has performed at private events and weddings for years. He’s even acquainted with Chelsea’s billionaire owner, Roman Abramovich (let the thought of that conversation sink in). In fairness to Robbie, he pulled his finger out (literally) and put on a pretty good show, odd as it was.

    ‘World Cup’ brands

    Advertising and sponsorship is one of the key financial benefits from the World Cup. With a thirty second Superbowl ad costing upwards of $5 million, viewing figures for the tournament are expected to be around thirty times that. So, expect the big bucks to be pouring in from the likes of Coke, Adidas and McDonalds. For weeks we’ve been bombarded with Lidl adverts featuring the England team and Lionel Messi drinking a Pepsi Max in a packed square, all whilst ignoring the irony of ‘McDelivery’ promos on the pitch side advertising boards. As a result, FIFA have imposed a ban on marketing with things such as “World Cup”, “FIFA World Cup” and “Russia 2018” without official licensing. Ah well, it won’t deter me from ordering in a Quarter Pounder once the semis of the 2018 Global Chalice come around.

    Russia’s image

    The biggest concern leading up to the tournament was Russia itself. After being banned from the Winter Olympics for doping allegations and hooliganism during Euro 2016, the country was in need of some good PR. So far though, it’s been a success. No reports of violence, the cities and stadiums all look great and people have even been taught in local colleges how to interact with tourists. What better way to forget about the recent political hostilities than a thirty-yard half volley? At least that’s the end of it for potentially corrupt World Cup bidding, roll on Qatar 2022…

    Drinking spots

    The drinks trade will be thriving even more this summer, with pubs and bars pulling out all the stops to attract the punters. From the Norfolk landlord who erected a £5,000 stand in his pub garden to the multitude of trendy ticketed pop ups across London, venues can all expect a portion of the £488 million influx. What’s interesting though is what we are drinking, with Greene King claiming sales increase by as much as 100% for drinks such as Craft Beer and Gin . This, as well as the extra 500,000 pints sold during England’s win over Panama, just goes to prove that Harry Kane isn’t just leading us to World Cup glory, but out of austerity as well.


    Not only has Gareth Southgate got us all excited about his young, fearless England team, he’s also become a fashion icon in the process. The former defender and famed penalty-misser is no longer just working on his teams’ transitional play, but also on his wardrobe. Marks & Spencer, the retailer that designs England’s suits, has seen a 35% rise in its sales of waistcoats and is attributing it to the England boss’ dugout attire. This subtle touch of class, when paired with the tremendous risk of sporting a navy shirt in twenty-five-degree heat, has captured the nation. If the England squad is to go out, rest assured it will be in style.

    Read >
  • June 15, 2018
    Instagram travel Lucre

    Is Instagram changing the way we travel? by Luisa Roberts

    By lucreteam

    Whatever happened to seeing where your travels may take you and the excitement of discovering hidden gems by chance? Increasingly, a new wave of social-savvy travellers are opting for a very different style of travel, including meticulously planned itineraries, curated with the help of a modern-day travel agent: Instagram.

    With over 800 million monthly active users that share an estimated 95 million photos a day, it’s undeniable that we have an appetite for visual content. Instagram has fast-become one of the most trusted sources of travel advice, with 48% of users relying on the app for destination inspiration for their next escape. In fact, ‘Instagrammability’ is the most vital consideration for millennials when choosing a destination.

    Last year, a study by National Geographic found that certain destinations appearing on the app experienced a growth in the number of visitors the more it was tagged. Tourism boards across the globe have quickly wised-up, with many already hosting ‘influencers’ for their holidays in exchange for sharing their adventures with their many eager followers.

    The astounding business potential through utilising this new travel platform is perfectly summarised by photographer Chris Burkard, who shares;

    “Now you’re less than 10 clicks away from seeing an image on Instagram to purchasing a ticket to go there.”

    Whilst Instagram presents a great opportunity for destinations to put themselves on the map alongside empowering users, opening their eyes to a world of options and inspiration, it is also beginning to show its darker side.

    With travellers planning every aspect of their trip down to the last meal out and coffee break based on recommendations by their favourite instagrammer, it runs the risk of killing our sense of adventure. It also hinders the potential for local businesses that aren’t splashed over the pages of top influencers, which rely on good old-fashioned footfall. Certain destinations have already seen such a large influx of social-media driven visitors that it has also invited the detrimental effects of over-tourism, including environmental degradation, cultural erosion and unsustainable development.

    So when you come to plan your next getaway, think twice about travelling to somewhere a little different and share your adventure that others can be inspired by. It’s time to re-discover your inner explorer and your memories might be that bit more special for it!

    Read >
  • June 4, 2018
    The Lucre Group, Meadowhall team

    Lucre News: Meadowhall buys into The Lucre Group

    By lucreteam

    We are pleased to announce Meadowhall, one of the nation’s most prestigious fashion and lifestyle hotspots based in Yorkshire, as The Lucre Group’s newest account.

    One of six super-regional shopping destinations in the UK, with over 290 stores and more than 50 places to eat and drink, Meadowhall has played a fundamental role in the development of the retail landscape over the past 28 years and we are proud to be representing them throughout Yorkshire and the UK.

    Having recently completed an extensive £100 million transformation and with planning approved for a £300m Leisure Hall, adding a further 300,000 sq. ft of leisure space and creating 1,550 new jobs, Meadowhall is well on its way to cementing its market-leading position, with The Lucre Group here to build on the brand’s ambitious plans. Perfectly placed amongst our clients such as Debenhams and Kohler Mira, Meadowhall is now a welcome part of our growing Home and Lifestyle division,

    Richard Pinfold, Marketing Director at Meadowhall, has said: “The Lucre Group showed an incredible level of creativity, passion and understanding in its pitch that really caught our imagination. The centre itself has been through a staggering transformation of late and so it’s fantastic to have a new team on board, ready to promote these changes and really bring our Seeing is Believing branding to life.”


    Meadowhall is an iconic destination with exciting times ahead and we’re delighted to be joining it’s dynamic marketing team. Home and Lifestyle is one of four specialist divisions in The Lucre Group and an area in which we have extensive experience. It’s this, alongside our approach to strategic planning and creative content, that makes us the perfect partner to help maximise the many opportunities that lie ahead.

    Tamarind Wilson-Flint, Co-Owner and Director, The Lucre Group

    Read >
  • June 1, 2018
    Harry Potter and the Cursed Child, , #keepthesecret

    #KeepTheSecret – Is it worth it? by Philippa Barker

    By lucreteam

    A five-month waiting list with a price tag of £200…is the much talked about Harry Potter and The Cursed Child play worth it?

    Well yes, frankly it is.

    It was hard to completely miss the launch of the hotly anticipated play back in 2016 and whilst I can’t say I am a die-hard HP fan who would sit up all night refreshing the page, I finally got my hands on two tickets for both plays this year.

    Having not read the hard copy, I went in blind and due to the trending #KeepTheSecret, completely unaware with what was about to be the most flabbergasting five hours of my life.

    From entering the themed Palace Theatre to the eerie soundtrack to some of the best production I’ve ever seen on the UK stage, the play certainly didn’t disappoint – even though the need to purchase tickets for two plays seemed like a clever marketing ploy.

    Top reasons why it is worth it:

    • Just for the magic alone…it’s stuff you can’t fathom
    • Whilst tickets to two plays seemed excessive it does build your excitement and anticipation
    • After it, it’s like you’re in a club that no-one else is in
    • The plot…won’t divulge, as I agreed to #KeepTheSecret
    • The characters. There is everything we loved from the books and more


    Read >
  • May 25, 2018
    Nature's Menu Royal wedding

    The Meghan Markle effect, by Rose Dooley

    By lucreteam

    You may have noticed a rather significant wedding taking place last weekend with the United Kingdom in the global media spotlight once again for its popular young royals.

    Amal Clooney’s yellow dress won the best-dressed guest award, Princess Charlotte stole our hearts as the cutest bridesmaid and Tom Hardy’s shaved head got us all curious about what his next movie role might be. But despite this, the newly titled Duke and Duchess of Sussex, Harry and Meghan still stole the show with their loved-up glances, not to mention their amazing outfits. With worldwide eyes on them, here are six trends we are predicting as a domino effect from the royal wedding:

    1. Fashion: It will be no shock to the system to see jewelled headpieces make their way back to the runway and hitting the high street, not to mention the return of the Bardot, off the shoulder styles from summer ’17, and an increase in halternecks.
    2. Speeches: Over the past decade, we’ve seen many brides breaking with what’s seen as ‘tradition’ and making a speech at their own wedding. Not normally Royal protocol, Meghan made a speech at the reception and we may now see other brides follow suit.
    3. Pets: Meghan is a self-confessed dog lover, after bringing her beagle cross, Guy, to live with her here in the UK. Not to miss out on the celebrations, Guy rode in the car with the Queen to the wedding and has also been rumoured to be at the reception. Our clients Natures Menu’s recent research has shown that 40% of pet owners would have their pet at their wedding, although we think this figure might start to increase!
    4. Music: One part of the wedding to pull at everyone’s heartstrings was The Kingdom Choir’s rendition of ‘Stand by Me’. A popular wedding tune already, we predict this one coming to a dance floor near you this year…
    5. Food: A photo released by Kensington Palace pictured the happy couple’s wedding cake featuring a not so secret ingredient – elderflower. Already a hit on the cocktail scene, this flavour is bound to influence upcoming food trends, popping up in summer menus across the country.
    6. Travel: Last but not least, we are still eagerly awaiting the location of Harry and Meghan’s honeymoon. With the destination to be revealed, there are rumours of Africa as their desired continent, so we could see a rise in safari honeymoons with Namibia and Botswana climbing their way up our bucket lists.
    Read >
  • May 17, 2018
    Prince Harry and Meghan Markle Hag Do

    Royal Exclusive: Harry and Meghan’s Hag do fun, by Ryan Lewis

    By bianca

    Where did Harry and Meghan first meet? (It was a blind date)

    Will Harry and Meghan kiss on the balcony? (No, it’s not taking place at Buckingham Palace)

    Are Meghan and Harry related? (Definitely not!)

    Unless you’ve been living in a cave for the last 12 months, it’s been impossible to avoid the buzz generated by this weekend’s Royal Wedding. The global media have been in a frenzy and Google is lit up with questions about the couple and what will or won’t happen on Saturday.

    Everybody has a point of view and a question about the marriage between the nation’s favourite Royal, Prince Harry and the US actor, Meghan Markle. In recent days, attention has particularly turned to Meghan’s Dad and whether he will be able to attend the wedding especially now there’s a genuine cause for concern for his health.

    However, many of the questions being searched for are in their nature far less important, at times a bit ridiculous and sometimes plain foolish. They range from the glaringly obvious like: “Will the wedding be televised?” via the optimistic: “Will we get a bank holiday for Harry and Meghan’s wedding?” to the downright deep and unanswerable: “Are Harry and Meghan really in love and will they last?”

    But thanks to our RICH content team here at Lucre there are some questions that we can help answer:

    Did Harry have a stag do?

    Did Meghan have a hen do?

    Did Harry and Meghan have a hag do together?

    Where did Harry and Meghan go to celebrate before their wedding?

    Recently, our team were lucky enough to capture footage on behalf of our client Stonegate, of the Royal Couple out celebrating in naughties party venue Popworld. ‘Actual’ footage of the loved-up duo was recorded of them sharing WKD, popping corks and dancing the Macarena with Saturday night revellers. Harry proved himself the party Prince that we all knew he was and Meghan showed that she had the moves, too.

    If you don’t believe us, then watch the footage for yourself:

    Meghan & Prince Harry spotted in Popworld over Bank Holiday weekend!

    Royals waved goodbye to single life over the Bank Holiday weekend, Popworld style 😱👑

    Posted by Popworld on Tuesday, 8 May 2018


    If you would like to discuss your content needs or discuss how we can help you capture exclusive Royal Footage then email us at 


    Read >
  • March 8, 2018
    Cheap cool student eats in London and Leeds

    Top student eats, by Louis Walters

    By lucreteam

    As the office’s student placement/designated debt amasser, London can be a tricky one. Work chatter frequently turns to outstanding openings and desirable dining, whilst I’m sure Simon Rogan’s new tasting menu is to die for, I simply do not have the pennies. However, there are still plenty of places where you can have a brilliant nibble, keep your Instagram followers engaged and all without having to plead with your parents for some funding to subsidise your newfound, uber-trendy lifestyle. So here are some top student spots on a budget, and don’t worry Leeds folk, we have you covered as well.

    Baba G’s – Brixton, London

    Some love it, some hate it, but one thing you can’t dispute about the shipping container mecca that is Pop Brixton is the great food offerings. The stand out for me is Baba G’s and their Indian style burger food. Jalfrezi flavoured lamb and onion bhaji in a seeded bun? Yes, please. Spice-coated chips with a mango drizzle? Go on then. Whether it be a weekend hangover cure or a quick bite before you see that up-and-coming Indie band at Brixton Academy, G’s has you covered.

    Caravanserai – Crown St., Leeds

    Hidden next to the corn exchange is this colourful hotspot, surrounded by small, independent shops that attract the hippest of hipsters, so bring your A-game. Open for breakfast, lunch and dinner through the week, this Ottoman feast is bound to engage the senses, with delicious, visually gripping plates for carnivores and veggies alike. You can order takeaway from a window on the bottom floor, alternatively sneak upstairs to the small seating area, packed with more candelabras and rugs than your nan’s loft.

    Beigel Shop – Brick Lane, London

    Brick Lane is exhausting, and after a day of posing in front of graffiti and trying on vintage jeans, you are bound to be crying out for something to restore your energy levels. Biegel Shop is the place to go, having served mouth-watering, salt beef filled bundles of goodness for over a century. I would be lying if I said I haven’t purposely cut a night out short and made the excursion, and for less than a fiver, my friends should be completely understanding. The best thing about it is it’s open 24/7, so lace up your Reebok Classics and get yourself down there.

    Chida Cantina – Cross Belgrave St., Leeds

    Located at the end of a dead-end road, only people in the know make it to this Mexican hangout. Open till late, the bar offers a unique take on some classics, including three different kinds of Margarita, so at least one’s bound to put you on the right track for the long night ahead. With a student hotspot just a few doors down, your new pre-drinks spot is sorted, with drinks and food being very student friendly (cocktails start at £7.50). Also, every six months (ish) a different restaurant takes over the kitchen tenancy, keeping you on your toes for many evenings to come.

    Bao – Soho, London

    Nestled down one of Soho’s many narrow streets is this thirty-capacity haven. Bao buns are the speciality (clue’s in the name), ranging from duck confit to pork belly with some fab vegan options thrown in for good measure. Individual Bao’s are around the £5 mark, whilst their three-course lunch deal comes in at £15 and more than fills you up. Drinks-wise the Peanut Milk is a real treat and makes you feel young again. Most importantly, the food looks great (perfect for your social media stories), which is all that truly matters at the end of the day – just be prepared to queue.

    Belgrave Music Hall – Cross Belgrave St., Leeds

    The most famous hotspot in Leeds and full to the brim with students and young professionals, this place has you got your back from dawn till dusk. Spread over three floors, start early with a coffee before moving up to a craft beer or two, paired with a treat from their pop-up burger and pizza stands. The middle floor is an event space, hosting everything from DJ sets to yoga sessions. Finish on the roof terrace with whoever has made it this far, cocktail in hand. No frills, plenty of spills.

    Joe Public – Clapham Common, London

    Situated behind Clapham Common station, Joe Public is that slice of New York delicacy you have been crying out for, pun intended. This spot does it the old-fashioned way, by the slice, eat in or take away. The free wifi makes it great for a casual drop in on an indulgent Saturday afternoon, whilst its midnight closing time provides a warm hug for that sobering train journey home. My advice? Keep it simple with a chorizo and halloumi slice or two.

    Read >
  • February 28, 2018
    Bucket list, The Lucre Group

    Will the bucket list live on? by Kate Hutchinson

    By lucreteam

    Whether you’re a well-oiled bucket list machine, keeping track of all your must-dos and have-dones in a creative looking scrapbook or just have ideas floating about in your head with all the things you want to do or see in your lifetime, bucket lists have become a way of life for many people.

    However, following recent controversy, the bucket list has come under fire from many, particularly when it comes to a travel and tourism perspective.

    Bucket lists are encouraging travellers to flock to those infamous bucket list destinations and landmarks. From Machu Picchu to the Taj Mahal, and even Everest, travel to these locations which were formerly considered a once in a lifetime trip, are instead being described as ‘chaotic’ with queues detracting from the experience.

    Tourism is said to be having an environmental impact on some of the world’s most iconic locations. Many of them weren’t meant, or built, to withstand the increasing footfall. This has led to some of those classic bucket list tourist destinations to come under threat, with people going to extreme lengths to capture that Instagram-worthy snap.

    Despite the negatives that have been linked to this, many are still pioneers for the bucket list and the benefits it can add to our lifestyle. Many use it as a method to ensure they make the most of their time and visit more places, but bucket lists needn’t be solely travel.

    These are just three important benefits to having your very own bucket list:

    1. Encourages spontaneity and adds perspective on the world around you
    2. Positive distraction – we all know work can be stressful, so it’s always helpful to have a focused distraction that encourages you to step away from those everyday worries
    3. Sense of achievement

    Completing items on our bucket list can make us feel as though we’ve fulfilled more in life and gives us a sense of accomplishment. Things might not always be completely realistic and that’s okay! People that know me would no doubt laugh at the thought of me one day running a marathon and I probably would too, but it’s nice to have something to work towards. After all, a bucket list is meant to be aspirational.

    If Facebook have anything to do with it, it certainly won’t be the end of our bucket lists, with the social network introducing a new way of sharing our ‘lists’ with friends to promote interaction. Although this feature wasn’t purely for bucket lists, it seems Facebook were keen to ensure that the bucket list lives on, despite the negative reports.

    So, I would encourage you to create a bucket list and ensure you live your life to the full.

    Read >
  • February 26, 2018
    Lucre is Hiring, London

    We’re Hiring!

    By lucreteam


    Various Positions, London

    Love travel? Live for food and drink? Finger on the pulse of tech and professional services?

    Following substantial growth, Lucre is on the lookout for a number of new people from Executives to experienced Managers and beyond!

    We are looking for fabulous, forward thinking people to join our amazing team in London. The ability to work across a variety of consumer, travel and leisure accounts in a fast-paced environment is a must, alongside the essential core skills of writing, managing social media and account handling.

    No two days are the same.

    Do this sound like you? If you’d like to further your career in the PR industry in an ambitious and exciting agency, send your CV to: or call 020 8741 5900.

    Read >
  • February 21, 2018

    Food Waste super heroes, by Vickie Rogerson

    By lucreteam

    Food waste has been discussed and debated endlessly in the media in recent years to the point that maybe we’ve become immune to the detail. We know we should reuse our leftovers, consider what we buy and when, understand the difference between best before and use by dates and maybe donate a few cans to people less fortunate than us when we’re at Tesco.

    This is great, but we need to understand the true extent to what food is wasted in order for us to buy that lovely Valentine’s Day meal deal or those perfectly straight carrots. WRAP estimated (it’s impossible to predict an exact number) that annual food waste from UK households, hospitality, manufacturing, retail and wholesale sectors is 10 million tonnes – 60% of which could have been avoided. In total, we waste food worth £17 billion a year which creates 20 million tonnes of greenhouse gas emissions.

    Ultimately, the agricultural, manufacturing, supply chain and the retailing system we have developed means we produce more food than we need and a large proportion of this gets wasted.

    Our food waste habits are costing us money and polluting our environment but equally, we’re seeing people all around us who cannot afford to eat.  Elderly people dying from malnourishment, children who may only eat one meal a day and food bank use continuing to rise. 8.4 million UK families are struggling to put food on the table, the equivalent of the whole population of London.

    But, there are some real super-heroes who are helping to redress the balance and ensure that surplus food is used as a force for good. There’s innovative NPD that is challenging the category leaders, savvy technology that’s connecting waste with communities and people who are using food waste to create partnerships that drive social empowerment.

    In our next Lucre Roundtable event, we are celebrating the Innovative Waste Warriors who are making a difference in the war on waste; the people, the businesses and charities who are using food surplus to innovate, connect and empower. Along the way, we hope to inspire businesses to look at the way they produce food and what they could do differently.

    Join us on March 1st at St Luke’s Community Centre in London and hear from some inspirational speakers. Email to be added to the guest list.

    Lucre’s Roundtable Event – Food Waste

    Read >

This week we have mostly been...


Cups of tea drunk


News stories read


Great ideas had


Songs sung

The Box A personal project created by our Art Director Ryan Lewis that we're proud to have supported him on. Special thanks to Steve Lord for filming this with us. 1307 0 137 secs
Low Wood Bay Z -sleep tips Please note this is a rough edit, further shots and editing are needed to perfect the piece. 3 0 44 secs
Low Wood Bay E for Explore DRAFT First draft - location/stock shots needed for tourist attractions mentioned. 2 0 51 secs
Low Wood Bay Z is for zzzz Please note this is a rough edit, further shots and editing are needed to perfect the piece. 5 0 54 secs
These are the best restaurants in Victoria It's no secret that we love TOZI Restaurant, and now Evening Standard - GO London have included them in their round up of the best restaurants in Victoria 🍝
Generally, when talking about Victoria, the term "culinary hotspot" doesn't immediately ...
It’s no secret that we love @TOZIRestaurant, and now @ESGoLondon have included them in their round up of the best r…
1 6
UNILAD Grub We're just as excited about the return of Pizza Express' Carbonara Pizza as UNILAD Grub! 😍🍕
Have you tried Carbonara Pizza? 😋
Lucre shared UNILAD Grub's video.
A collective of Leeds agencies. One purpose. Collaboration to benefit our city. #4sparks #allinleeds A collective of Leeds agencies. One purpose. Collaboration to benefit our city. #4sparks #allinleeds
A collective of Leeds agencies. One purpose. Collaboration to benefit our city. #4sparks #allinleeds
2 6
RT @TravelMole: Intersted in #LGBT travel ? @TravelMole and @LucreUK are co-hosting an event on Oct 10th 2.30pm in London. It will be atten…
5 0
Our next Lucre I&I event will be a round-table discussion on LGBT+ travel ✈️🏳️‍🌈 Want to know more? Get in touch 📩
Our next Lucre I&I event will be a round-table discussion on LGBT+ travel ✈️🏳️‍🌈 Want to know more? Get in touch 📩…
1 2
Pizza Express is bringing back its CARBONARA Pizza Yes, you heard right... the Carbonara Pizza is back by popular demand and will be available at your local PizzaExpress from the 18th September! 🍕
PIZZA EXPRESS has launched its new autumn menu and by popular demand is bringing back ...
#AllinLeeds Channel 4 is looking for a home outside of London. So we sent them a love letter from Leeds.

Sparks will fly... Sparks will fly… #4sparks #allinleeds Channel 4
The Box To mark #WorldSuicidePreventionDay our Art Director, Ryan Lewis, created this film which we're very proud to have supported him with. #SuicidePreventionDay #WSPD #WSPD18 #SuicideAwareness #SuicidePrevention
personal project created by our Art Director Ryan Lewis that we're proud to ...
TOZI Restaurant It sounds like we aren't the only ones that love TOZI Restaurant! Read Jay Rayner's review for The Observer Magazine below 🍴
An exceptional review by Jay Rayner for The Observer ✨

Tap below to read more and discover the ...
Best travel apps for holidaying like a Travel PR pro | The Lucre Group Planning your holiday? 📱 Check out the apps we rely on!
The Lucre Leeds office shares the best free travel apps that will help you discover a new destination to get more out of your next holiday.

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Ours is the kind of PR that makes sure you’re visible when, and where, you want to be, because our PR is the search savvy kind.  We don’t just tell your story through high impact campaigns; we earn, we don’t buy, your audiences’ advocacy.  We create ideas with storytelling at their heart, so there’s no limit to what we can achieve for you.


Rich is all about creating relevant, compelling content.  The shareable, OMG-have-you-seen-this?-kind of content that Google loves.  Easy to say, much harder to do, but then, that’s why you’ve come to us.  If you’re looking for content that brings together newsroom know-how, terrific ideas and kick-ass social media talent then stop looking because you’ve found it.  Content that moves you. Right up those page rankings.



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